Friday, 3 February 2012

Breaking news from Brand Republic - Madonna, Google, in-store Wi-Fi, Peter Fyfe, BT

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Latest news
Madonna video to premier on Clear Channel screens in world capitals
Madonna video to premier on Clear Channel screens in world capitals
by Maisie McCabe
03 February 2012, 09:25AM
Madonna's 'Give Me All Your Luvin' music video will premier at 2pm UK time today on Clear Channel billboards in London's Piccadilly Circus, Times Square in New York and La Defense in Paris.
Google rejigs sales after Daisley departure
Google rejigs sales after Daisley departure
by Sarah Shearman
03 February 2012, 09:09AM
Google's UK advertising sales team has been reshuffled in the wake of Bruce Daisley, director of YouTube and display, leaving last year to join Twitter.
Supermarket sweep for in-store Wi-Fi
Supermarket sweep for in-store Wi-Fi
by Matthew Chapman
03 February 2012, 08:30AM
All the big four supermarkets are now trialling Wi-Fi for customers in their stores.
MediaCom promotes Peter Fyfe to head of social media
MediaCom promotes Peter Fyfe to head of social media
by Katherine Levy
03 February 2012, 08:35AM
MediaCom has promoted Peter Fyfe to the newly created role of head of social media, as the agency's non-traditional marketing arm MediaCom Beyond Advertising (MBA) expands.
BT broadband customer base reaches 6.1 million
BT broadband customer base reaches 6.1 million
by John Reynolds
03 February 2012, 09:58AM
BT has reported a pre-tax profit lift of 18% to £628m in the third quarter of 2011 and said it had added 262,000 customers over its broadband network in the period, boosting its overall broadband customer base to 6.1million.
Mobile app next step in We R Interactive expansion plan
Mobile app next step in We R Interactive expansion plan
by Daniel Farey-Jones
03 February 2012, 08:30AM
We R Interactive, the social games publisher, is launching its 'I Am Playr' football game as a mobile app in the first half of this year, according to new global commercial director Paul Whitehead.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
03 February 2012, 09:36AM
VCCP hires Mother's creative team Faustin Claverie and Thierry Albert, while Yahoo's senior marketers James Tipple and Andrew Cocker are leaving the company, in Brand Republic's round-up of this week's people moves in advertising, marketing and media...
Campaign Viral Chart: Honda's Ferris ad is top of the class
Campaign Viral Chart: Honda's Ferris ad is top of the class
by Ben Hall
03 February 2012, 08:30AM
Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, is the most-shared this week with 210,709 shares, beating Finnair and five other Super Bowl ads to the top of the chart.
Opinion
Charles Vallance: The web is stifling radicalism at a time when it is needed
Charles Vallance: The web is stifling radicalism at a time when it is needed
by Charles Vallance
02 February 2012, 12:00AM
It's all going on. Massive institutions have collapsed and many continue to wobble.
Russell Davies: It's time to educate your clients to the reality of 3D printing
Russell Davies: It's time to educate your clients to the reality of 3D printing
by Russell Davies
02 February 2012, 08:00AM
One day you'll sit your grandchild on your knee and they'll ask you when you realised 3D printing was going to change the world.
Jeremy Lee: Emery's Mindshare promotion may just provide it with a USP
Jeremy Lee: Emery's Mindshare promotion may just provide it with a USP
by Jeremy Lee
02 February 2012, 08:00AM
It's probably not his fault, but Nick Emery has one of those unfortunate faces that gives the impression of being in a constant state of sneer.
Intelligence
PC - gone mad or just gone?
PC - gone mad or just gone?
by Euan Mackay
03 February 2012, 08:30AM
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
'Publishers need to think differently and invest'
'Publishers need to think differently and invest'
by Jon Slade and James Harris
02 February 2012, 08:00AM
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
How can UK ad agencies do better at Cannes this year?
How can UK ad agencies do better at Cannes this year?
by
02 February 2012, 08:00AM
As the world's biggest creative awards open for business again, Philip Thomas looks at the UK's prospects.
All about ... Global content deals
All about ... Global content deals
by Alasdair Reid
02 February 2012, 08:00AM
Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.
Also in the news
Twitter rolls out first wave of UK brand pages
by Sarah Shearman, 02 February 2012, 12:00PM
Unilever ups ad and promotional spend by £124m
by John Reynolds, 02 February 2012, 01:35PM
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
by Amanda Mackenzie, 02 February 2012, 01:00PM
Smirnoff to feature in Madonna video
by Gemma Charles, 02 February 2012, 01:10PM
Rajar Q4 2011: Media agencies upbeat on Capital and TalkSport
by Maisie McCabe, 02 February 2012, 01:30PM
From the blogs
Fujifilm for beauty
Greg Taylor
03 February 2012, 9:51AM
Digital subscriptions at the New York Times rise 20%
@gordonmacmillan
03 February 2012, 9:44AM
Global Brands in Asia
Crispin Reed
02 February 2012, 5:24PM
Kellogg's endorses dangerous railway stunt on Facebook days after girl's death
@gordonmacmillan
02 February 2012, 1:11PM
When is a tiger not a tiger?
Jonathan Weeks
02 February 2012, 12:06PM
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