Thursday, 2 February 2012

Marketing Daily - What do you do when the Prime Minister comes knocking? Plus Twitter, Facebook, Unilever, and Aviva

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
What do you do when the Prime Minister comes knocking?
David Benady,
02 February 2012
 

When politicians express negative opinions about brands and their advertising, marketers start...

Does David Cameron have your industry in his sights?
 
 
Twitter rolls out first wave of UK brand pages
Sarah Shearman,
02 February 2012
 

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK...

Asda: revamps Twitter page
 
 
Unilever ups ad and promotional spend by £124m
John Reynolds,
02 February 2012
 

Ben & Jerry's and Flora-owner Unilever said it spent an extra €150m...

Unilever: cautious about the future
 
 
Industry View: After the IPO, what next for Facebook?
Sarah Shearman,
01 February 2012
 

As Facebook files for the largest technology IPO in Wall Street history,...

What's in store for Mark Zuckerberg's social network as it makes the seismic shift from a private to public?
 
 
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
Amanda Mackenzie,
02 February 2012
 

Is the World Economic Forum at Davos in Switzerland merely a political...

Amanda Mackenzie reporting from Davos
 
 
M&S launches first Samsung TV app
Matthew Chapman,
02 February 2012
 

Marks & Spencer (M&S) has become the first UK retailer to create...

Marks & Spencer: creates its own app for Samsung Smart TVs.
 
 
Smirnoff to feature in Madonna video
Gemma Charles,
02 February 2012
 

Madonna is extending her partnership with Diageo through a product placement deal...

Madonna and competition winner Lil Buck
 
 
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
Staff,
02 February 2012
 

TBG Digital, AKQA and Adam & Eve lead nominations for this year's...

Revolution Awards: 2012 nominations revealed
 
 
 
Also in the News
 
Brand Health Check: Muller
Loulla-Mae Eleftheriou-Smith,
02 February 2012
 
Innocent smoothies encourages consumers to unleash their inner Casanova
Loulla-Mae Eleftheriou-Smith,
02 February 2012
 
Tesco shifts UK number two out of role
John Reynolds,
02 February 2012
 
Bmibaby sold to mystery buyer
Loulla-Mae Eleftheriou-Smith,
02 February 2012
 
Axa launches debut integrated campaign
Sarah Shearman,
01 February 2012
 
Heineken unveils Valentine's Day Facebook app
Gemma Charles,
01 February 2012
 
 
 
Blogs
 
 
When is a tiger not a tiger?
Jonathan Weeks
 

In the past few weeks a letter sent to Sainsbury's Customer Service by a 3...

 
 
Is Twitter biting the hand that feeds it?
Chris Barraclough
 

A couple of things have happened recently that have put brands on Twitter under the spotlight. Firstly there was...

 
 
Online Marketing: The Great Inbound Shift
John Hornell
 

Have you heard of the Great Vowel Shift? A monumental phonological development, which took place...

 
 
Big Data â€" big problem or big deal?
Nick Fuller
 

McKinsey's coining of the term 'Big Data' has given a name to something with which...

 
 
This blog has been censored â€" in Bognor Regis
Mark Tomkins, TDA
 

Actually, this could soon happen to your latest Tweet. That's because Twitter has just announced...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Director of Digital and Product Marketing, P&MM Ltd Competitive, Buckinghamshire

Account Director - Integrated Agency - Global b2b brand, Ad Lib £35k - £45k, Bristol

Digital Brand Manager, Jarlett de Grouchy £36000 - £42000 per annum + bonus, Slough

Account Director, Dynamic New Alliances Up to £45K, London

Marketing Manager, Fabric Up to R600,000, Johannesburg

Media Sales Manager - Online Publisher, Ultimate Asset £35000.00 per annum + comm + great perks, City of London

Account Director, Integrated / Creative Agency - Sports Brands & others, £50k, MODA consult £50k, Central London

Project Manager, Blue Skies Marketing Recruitment £120 to £160 per day, Birmingham

Senior Account Manager - Integrated Digital, Michael Page Marketing £30000 to £35000 per annum, Sheffield

Brand Planner, Michael Page Marketing £30000 to £35000 per annum, Manchester

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