Tuesday, 5 November 2013

Breaking news from Brand Republic - M&S, Lego, e-cigarettes, Co-op, BlackBerry

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Latest news

M&S clothing sales fall despite Tracey Emin and Helen Mirren ad campaign
M&S clothing sales fall despite Tracey Emin and Helen Mirren ad campaign
by Loulla-Mae Eleftheriou-Smith
05 November 2013, 09:45AM
Marks & Spencer (M&S) has recorded a 1.3% fall in sales of its non-food items in the last quarter, despite relaunching its womenswear clothing range in September with the high-profile 'Meet Britain's Leading Ladies' campaign.
Lego plays on father and son bonding with Christmas film
Lego plays on father and son bonding with Christmas film
by Matthew Chapman
05 November 2013, 09:30AM
A father bonds with his son in a Christmas campaign that shows how Lego brings out the "big kid" in everyone by allowing them to tap into their creative potential.
VIP responds to e-cigarette ad clampdown with innuendo-filled campaign
VIP responds to e-cigarette ad clampdown with innuendo-filled campaign
by Matthew Chapman
05 November 2013, 09:07AM
VIP, an e-cigarette and e-liquid brand, is launching a raunchy ad campaign filled with sexual innuendo in reaction to the ad watchdog's clampdown on e-cigarette advertising.
Co-operative marketer David Magliano joins Guardian in membership role
Co-operative marketer David Magliano joins Guardian in membership role
by Alex Brownsell
04 November 2013, 03:00PM
Co-operative Group brand director David Magliano is to join Guardian News & Media (GNM) in the newly-created position of managing director for membership strategies.
The Observatory merges with Roth Associates
The Observatory merges with Roth Associates
by Maisie McCabe
04 November 2013, 02:21PM
The Observatory International has merged with the US-based Roth Associates to form Roth Observatory International, a global marketing services intermediary.
BlackBerry chief executive Thorsten Heins departs as sale falls through
BlackBerry chief executive Thorsten Heins departs as sale falls through
by Matthew Chapman
04 November 2013, 03:17PM
BlackBerry boss Thorsten Heins is stepping down as chief executive as the company abandons plans to sell to Fairfax Financial, its biggest shareholder.

Also in the news

Marketing Society Brand of the Year 2013 nominees #1: Adidas, Amazon, Asos and BT
by Staff, 04 November 2013, 10:09AM
Marketing Society Brand of the Year 2013 nominees #2: Burberry, Barclaycard, Coca-Cola and EasyJet
by Staff, 05 November 2013, 07:59AM
One in ten smartphone sales is now a Windows Phone, says Kantar
by Matthew Chapman, 04 November 2013, 12:05PM
The Economist launches ads debating spying, fracking and EU membership
by Arif Durrani, 04 November 2013, 11:46AM
Lynx unveils 'sophisticated' Peace range backed by £9m push
by Loulla-Mae Eleftheriou-Smith, 04 November 2013, 11:02AM

Opinion

My biggest gaffe: naked surfers
My biggest gaffe: naked surfers
by James Gordon-MacIntosh
04 November 2013, 08:00AM
Hope&Glory PR managing partner James Gordon-MacIntosh explains why sending four chaps to parade naked on a Scottish island was a bad idea...
For ad effectiveness, truth is stronger than fiction
For ad effectiveness, truth is stronger than fiction
by Jim Carroll
31 October 2013, 08:00AM
Have you seen Gogglebox on Channel 4, the TV show where you can watch people watching TV? It's a kind of real-life Royle Family and further proof that pop culture will eat itself. It's also my guilty pleasure.

From the blogs

The Wall blog

WHAT POSH SPICE CAN TEACH US ABOUT MARKETING
Dave Trott
05 November 2013, 9:07AM
Measurement lessons learnt at PivotCon?
John Murphy
05 November 2013, 8:23AM
Six things to think about when running a Facebook competition
Gemma Kane
04 November 2013, 3:04PM

More...
Align your brand with Great British Motorsport in 2014
Align your brand with Great British Motorsport in 2014
by Getmemedia
04 November 2013, 09:45AM
The British Rally Championship (BRC) is the very best of great British sport. First run in 1958, it is a yearly rallying series staged on a mix of city roads and off-road terrain throughout the British Isles; typical events span two days or more. Com...
A new dawn in Out-of-Home advertising
A new dawn in Out-of-Home advertising
by
31 October 2013, 09:55AM
Much has changed in the communications industry over recent times, we explore what this means for outdoor in this Campaign promotion in association with Media Co Outdoor.
Private Hear: November 2013
Private Hear: November 2013
by Staff
31 October 2013, 08:00AM
Andre Laurentino and Neil Lancaster review radio ads from the month just gone.
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