| St Jude storm warnings fail to stop commuters' moans on Twitter | | 04 November 2013, 2:55PM |  Only a week ago parts of the UK were in the grip of storm-generated chaos as St Jude blew down trees and powerlines and caused much misery for commuters. Naturally, we turned to social media to find out information, share news and generally vent our feelings.
| | | | How sex toy retailer Lovehoney is engaging customers | | 04 November 2013, 2:15PM |  As ecommerce continues to drive retail growth, retailers are increasingly recognising that optimising customers' online experiences can have a sustainable impact on customer engagement, conversion and revenues. Moreover, leading online retailers are discovering that a robust customer experience optimisation strategy can not only increase conversion, but it can also provide them with critical tools and insight to answer key strategic business questions. And in the process, can enhance customer satisfaction and drive brand loyalty.
| | | | La dolce vita of video advertising: part 1 | | 04 November 2013, 1:29PM |  Earlier this month, set in the heart of the Italian lake country where wines, cheeses and beautiful vistas are in plentiful supply, European media executives took stock of just how far the media industry has come from the days when the scions of Old Hollywood graced Lakes Garda and Como. Screen icons like Greta Garbo, Betty Davis, Elizabeth Taylor and Clark Gable all left their imprint on this landscape. As well as sunning themselves on Italian lakes, these recognisable faces were taking advantage of the motion picture industry - the most persuasive and pervasive way to bring their eminent star quality to the masses and enchant nations of people in the process. The silver screen was also the medium of choice for advertisers, who ran spots before films (in fact, this is how the Cannes International Festival of Creativity gained prominence).
| | | | | | | Excessive personalisation undermines marketing messages | | 01 November 2013, 9:52AM |  Delivering a personal and customised user experience that doesn't just tick the boxes, but genuinely exceeds expectations can be a challenge. The way that people feel about how brands approach them can vary dramatically, and it is rapidly changing. In this piece, I will walk you through the research we recently carried out with The Economist Intelligence Unit (EIU), to demystify the facts on how people really feel about personalisation and customisation. There are interesting findings, particularly in product industries such as finance, travel and media.
| | | | Four lessons brands can learn from UGC Christmas trends | | 01 November 2013, 9:52AM |  Marketers seem to be promoting Christmas earlier and earlier every year. The advent period is traditionally the most popular time for consumer spending and recent research from Experian Marketing has predicted that nearly 50% of retailers are expected to launch their Christmas campaigns before Halloween, with the majority of others releasing theirs in the first two weeks of November.
| | | | How to survive the apocalypse | | 31 October 2013, 11:11AM |  With it being Halloween we thought it would be a good opportunity to give you some handy, new age tips on how to survive a zombie apocalypse, should the event occur. We do know one thing from watching The Walking Dead: there are always rules to survival so here are some of our top 50.
| | | | Vampires are over and witches on the rise, says visual trends report | | 31 October 2013, 10:36AM |  Witches are winning the battle against Vampires in the Visual Trends Report from iStock by Getty Images, drawn up to help designers and marketers tap into the latest trends.
The trend for Vampires, backed by the popularity of the ‘Twilight’ film franchise and the ‘True Blood’ and ‘Vampire Diaries’ TV shows, is expected to wane as a new era of witchery dawns.
| | | | | | | Viral Highlights: Halloween advertising #wins and #fails | | 31 October 2013, 10:25AM | 
Top Viral Ad Campaigns: With every national holiday comes a barrage of themed ads from marketers hoping to leverage the celebrations to raise the profile of their brand and Halloween is no exception.
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