Media AM - Metro tablet, CHI, The Economist, JAA, Kinetic hire

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04th November 2013

Metro launches evening tablet edition Metro's publisher DMG Media is to compete with The London Evening Standard for homeward commuters by publishing a Metro evening tablet edition at 5pm every weekday from today.     CHI leads creation of holding company CHI & Partners and its affiliates have formed a holding company called The&Partnership that is backed by WPP.     The Economist launches ads debating spying, fracking and EU membership The Economist has launched the latest burst of its 'Where Do You Stand?' poster campaign across London today.     John Ayling & Associates hires Talon for outdoor John Ayling & Associates (JAA), the independent media planning and buying agency, has hired Talon as its outdoor agency, ending its relationship with Posterscope.     Richard Jacobs joins Kinetic as UK marketing director Kinetic Worldwide, WPP's out of home specialist, has appointed radio executive Richard Jacobs as its UK marketing director.     One in ten smartphone sales is now a Windows Phone, says Kantar Windows Phone now makes up one in ten smartphone sales across the five major European markets and has seen strong growth in Britain, according to research from Kantar Worldpanel ComTech.     Marketing Society Brand of the Year 2013: Adidas, Amazon, Asos and BT Over five days this week we will be running through the brands shortlisted for this year's Marketing Society Brand of the Year award.     Amazon lifts the lid a little on secretive ad operation Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.     Are vested interests holding back progress? Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.     Is mobile now the 'first screen'? In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.     BT Sport credited with 'confident start' but line losses continue BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today.     The stories behind the winners during this year's industry awards season One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.     The next generation of writing tools will free us from the tyranny of Word If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.     Video growth prompts Facebook ad upgrade The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.   Latest blogs   The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?

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