Campaign Daily Fix - Havas Worldwide London wins Birds Eye Iglo, British Lions egg SEO, Is Youtube redefining fame, Viral chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Havas Worldwide London wins pan-European Birds Eye Iglo account by Jeremy Lee, 01 November 2013, 01:04PM Havas Worldwide London has won the pan-European advertising account for the frozen food brand Birds Eye Iglo after a competitive pitch. British Lion eggs hands SEO account to Total Media by Louise Ridley, 01 November 2013, 11:11AM The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account. Manning Gottlieb wins £2m Odeon media account by Louise Ridley, 01 November 2013, 11:45AM Manning Gottlieb OMD has won the £2 million Odeon media planning and buying account after a four-way pitch. Sony blows eight million petals through village for 4K TV spot by James Swift, 01 November 2013, 09:43AM Sony has released a TV ad resembling the acclaimed "balls" spot to promote its 4K televisions. Is YouTube redefining fame? by Ben Hall and Georgina Brazier, 01 November 2013, 08:52AM Campaign looks at whether YouTube has changed the nature of fame and celebrity, in the first part of a series of films about using online video as a marketing opportunity. Campaign Viral Chart: Crest and Oral-B turn Halloween candy into viral gold by Ben Hall, 01 November 2013, 08:31AM Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday. Promoted A powerful medium (in the right hands) by Suzanne Bidlake, 24 October 2013, 09:32AM Online video that is shared has obvious potential benefits related to campaign reach and impact of message, but only for brands that throw their best at it. ________ Latest Work Sony "volcano" by McCann London 01 November 2013, 09:00AM Sony sourced 8 million petals to create a new campaign pushing its 4K TVs. McCann London created the spot, which shows a volcano filled with petals exploding, sending the plant-matter down the mountainside and through a Costa Rican village. Throughou... Bombay Sapphire "imagination distilled" by Gravity Road 31 October 2013, 08:13AM The Bacardi gin brand Bombay Sapphire has launched a global advertising campaign. Gravity Road created the print and outdoor work, which was launched on London Underground digital panels in the UK this week and will be rolled out globally in countrie... Littlewoods "post box" by St Luke's 31 October 2013, 08:00AM Littlewoods is releasing a Christmas campaign featuring its brand ambassadors Myleene Klass and Mark Wright. St Luke s created the 40-second TV spot, which is backed by 4 million in media spend and will run for seven weeks. The ad takes place in a w... Also in the News Royal Mail launches first TV ad in six years by Alex Brownsell, 01 November 2013, 12:18PM Customers get more than they bargain for in Phones4U Christmas ad by Ben Bold, 01 November 2013, 10:00AM Using customers to sell to customers can give you the upper hand by Mark Hopkins, 01 November 2013, 08:04AM Latest Jobs Account Director - Integrated £40-45k + Benefits, Central London Community Manager-Farringdon-Great Agency-£25-30k £25000 - £30000 per annum + benefits, London Digital Marketing Executive £28,000 per annum plus bonus, Wallingford, Oxfordshire Web Development Manager £45000 - £50000 per annum + Bonus & Benefits!, Berkshire Senior Planner Competitive + Jam Benefits , West-End More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.