Media AM - Manning Gottlieb OMD, Facebook, Total Media, Amazon

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01st November 2013

Manning Gottlieb wins £2m Odeon media account Manning Gottlieb OMD has won the £2 million Odeon media planning and buying account after a four-way pitch.     Video growth prompts Facebook ad upgrade The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.     British Lion eggs hands SEO account to Total Media The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account.     A sad reminder of what makes advertising great As has been mentioned before, the season of mellow fruitfulness is also the time when Campaign starts to look back on the year to date - the creative highlights, the people news, the new-business efforts and the other "big" news that went some way to defining what 2013 meant for the advertising and media industry.     Search begins for next female industry leaders The IPA and Campaign have teamed up for a second year to identify ten more female industry leaders of the future.     Amazon lifts the lid a little on secretive ad operation Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.     Are vested interests holding back progress? Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.     Is mobile now the 'first screen'? In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.     BT Sport credited with 'confident start' but line losses continue BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today.     The stories behind the winners during this year's industry awards season One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.     The next generation of writing tools will free us from the tyranny of Word If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.     Video growth prompts Facebook ad upgrade The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.   Latest blogs   The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.

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