Digital AM - British Lion eggs, YouTube, Campaign Viral Chart, National Geographic, Xbox

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news British Lion eggs hands SEO account to Total Media by Louise Ridley 01 November 2013, 11:11AM The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account. Is YouTube redefining fame? by Ben Hall and Georgina Brazier 01 November 2013, 08:52AM Campaign looks at whether YouTube has changed the nature of fame and celebrity, in the first part of a series of films about using online video as a marketing opportunity. Campaign Viral Chart: Crest and Oral-B turn Halloween candy into viral gold by Ben Hall 01 November 2013, 08:31AM Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday. Top 10 social brands: National Geographic's 125th anniversary celebrations help it to top spot by Staff 01 November 2013, 08:14AM Social media analyst Starcount looks at the world's most popular brands on social media in September. Viral review: Microsoft's big budget Xbox ad is an epic experience by Unruly 01 November 2013, 08:00AM Social video experts Unruly evaluate the latest viral campaign from Microsoft Xbox. BT Sport credited with 'confident start' but line losses continue by Arif Durrani 31 October 2013, 04:25PM BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today. Promotion: 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news What brand managers should know about engaging with fashion bloggers by Mark Haviland 31 October 2013, 11:46AM The key to blogger partnerships is carefully managed relationships, writes Mark Haviland, managing director at CPA network Rakuten Marketing. Wearable tech such as Google Glass 'too expensive' for target audience by Ben Bold 31 October 2013, 11:00AM Wearable technology such as Google Glass, Sony Smartwatch and Samsung Galaxy Gear is too pricey for the demographic it appeals to most, according to research from GfK. Facebook's mobile ads now generate half of all revenues by Arif Durrani 31 October 2013, 11:12AM Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago. From the blogs Total Eclipse: How marketers can learn from the New Statesman's #fail to stop its brand being eclipsed by a celebrity (Russell) Brand. Paul Frampton 01 November 2013, 10:10AM Excessive personalisation undermines marketing messages Philip Storey 01 November 2013, 9:52AM Four lessons brands can learn from UGC Christmas trends Chris Quigley 01 November 2013, 9:52AM Make Money from Marketing with 'Exploitable IPs' S Whalley 01 November 2013, 9:27AM How to survive the apocalypse Dan West 31 October 2013, 11:11AM Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £40-45,000 per annum + benefits Location Bristol Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Lead Customer Proposition Manager - In Life - Loyalty Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Lead Customer Proposition Manager - In Life Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Head of Base Marketing (In life) Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. 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