Breaking news from Brand Republic - Sony Bravia, Trading Places, Campaign Viral Chart, National Geographic, AkzoNobel

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Petals burst forth from volcano to promote Sony's 4K TVs by Ben Bold 01 November 2013, 09:00AM Sony Bravia is promoting its 4K TVs in an ad featuring millions of brightly-coloured petals erupting from a volcano in Costa Rica and flowing down the slopes into a local village. Trading Places: this week's people moves by Chris Harding 01 November 2013, 09:00AM Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR. Campaign Viral Chart: Crest and Oral-B turn Halloween candy into viral gold by Ben Hall 01 November 2013, 08:31AM Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday. Top 10 social brands: National Geographic's 125th anniversary celebrations help it to top spot by Staff 01 November 2013, 08:14AM Social media analyst Starcount looks at the world's most popular brands on social media in September. Brands must embrace the 'Team Me' generation, says study by Gemma Charles 01 November 2013, 09:41AM Consumers are shifting towards a 'Team Me' mindset, meaning brands must be seen to be "demonstrably" acting in their interests, according to new research. AkzoNobel boss Guy Williams to leave as staff relocate to Netherlands by Matthew Chapman 01 November 2013, 10:05AM Guy Williams, the boss of Dulux paint manufacturer AkzoNobel, is leaving the company amid a mass relocation of staff to the Netherlands. Also in the news Viral review: Microsoft's big budget Xbox ad is an epic experience by Unruly, 01 November 2013, 08:00AM Heineken renews Champions League sponsorship for further three years by Ben Bold, 31 October 2013, 04:00PM BT Sport credited with 'confident start' but line losses continue by Arif Durrani, 31 October 2013, 04:25PM Reindeer and lobster on the menu in Lidl's first Christmas TV ad by Ben Bold, 31 October 2013, 12:32PM Tattoo of your boss and photo of soil among enticing prizes in Tyrrells on-pack promotion by Ben Bold, 31 October 2013, 12:30PM Opinion The next generation of writing tools will free us from the tyranny of Word by Russell Davies 31 October 2013, 08:00AM If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart. The stories behind the winners during this year's industry awards season by Arif Durrani 31 October 2013, 08:00AM One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging. From the blogs Excessive personalisation undermines marketing messages Philip Storey 01 November 2013, 9:52AM Four lessons brands can learn from UGC Christmas trends Chris Quigley 01 November 2013, 9:52AM Make Money from Marketing with 'Exploitable IPs' S Whalley 01 November 2013, 9:27AM More... A new dawn in Out-of-Home advertising by 31 October 2013, 09:55AM Much has changed in the communications industry over recent times, we explore what this means for outdoor in this Campaign promotion in association with Media Co Outdoor. Private Hear: November 2013 by Staff 31 October 2013, 08:00AM Andre Laurentino and Neil Lancaster review radio ads from the month just gone. Applied Thinking 2013 by 30 October 2013, 10:05AM Welcome to 2013's Applied Thinking report. We call this strategy report Applied Thinking because it s precisely that. It s where some of the sharpest strategic minds in advertising apply their critical thinking to the very real imperatives currentl... Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £40-45,000 per annum + benefits Location Bristol Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London CRM Manager Recruiter GoodEgg Digital Salary Circa £55k pro rata Location Central London Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Search Executive and Search Manager Recruiter air recruitment Salary £20K-£28K dependent on experience, plus benefits. Location Central London PR Account Executive, B2B Tech, S.W London, £22k Recruiter Blue Skies Marketing Recruitment Salary £22000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... 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