marketing your business online: Media PM - BT Sport, Amazon, Facebook, Maxus, Fujitsu,

Thursday 31 October 2013

Media PM - BT Sport, Amazon, Facebook, Maxus, Fujitsu,


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31st October 2013

BT Sport credited with 'confident start' but line losses continue

BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today.

Amazon lifts the lid a little on secretive ad operation

Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.

Are vested interests holding back progress?

Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.

The next generation of writing tools will free us from the tyranny of Word

If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.

Is mobile now the 'first screen'?

In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.

The stories behind the winners during this year's industry awards season

One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.

Facebook's mobile ads now generate half of all revenues

Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.

Maxus loses £14m UK Mercedes account after Euro-wide pitch

Maxus has lost its long-standing £14 million Mercedes-Benz UK media planning and buying account, after parent company Daimler AG appointed Publicis Groupe after a Europe-wide pitch.

Facebook reacts to 'irresponsible' report that calls it a traditional media owner

Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible".

Fujitsu hires Mcgarrybowen and Carat

Fujitsu, the Japanese technology company, has hired the Dentsu Aegis Network's Mcgarrybowen and Carat as its creative and media agencies respectively, to build the brand's profile in markets outside Japan.

Amscreen lands five year national Tesco contract

Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK.

The viewability of digital ads at a glance

Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.

Newspaper publishers keen for overdose of tablets

The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.

Why the CMA is opening up its membership to media agencies

As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.

Why trading desks put the future of media agencies at risk

The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?

The science behind brand growth

Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.