Breaking news from Brand Republic - Instagram, Media Week Awards, Trading Places, Virgin Media Business, Halfords

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Instagram reveals 'look and feel' of ads as roll-out begins by Alex Brownsell 25 October 2013, 09:30AM Instagram is inviting users to "learn more" about how advertising will be added to the photo sharing site and has unveiled an image of a test ad, which will roll out in the US in the coming week. ITV and Manning Gottlieb OMD win big at Media Week Awards by Maisie McCabe 25 October 2013, 09:00AM ITV picked up an impressive seven awards including Sales Team of the Year, Brand of the Year and the Grand Prix at the Media Week Awards last night, while Manning Gottlieb OMD won the coveted Agency of the Year prize. Trading Places: this week's people moves by Chris Harding 25 October 2013, 09:00AM Zaid Al-Zaidy becomes chief executive at McCann London, Lindsey Clay is promoted at Thinkbox and Tesco marketer Carolyn Bradley departs, in this week's round-up of people moves in advertising, marketing, media and PR. Virgin Media Business seeks ad agency by James Swift 25 October 2013, 09:16AM Virgin Media's business arm is looking at appointing its first through-the-line agency. Viral review: Halfords warns of the dangers of favours by Be On 25 October 2013, 08:45AM Social video experts Be On evaluate the latest viral campaign from Halfords. Rajar Q3 2013: Carat, Arena and UM views by Maisie McCabe 24 October 2013, 04:55PM Carat, Arena and UM London radio buyers praise the performances of Kiss and Absolute's brand extensions as well as the strong performance by the Capital network. Also in the news Lessons Western marketers should learn about the changing consumer in China by Chris Dobson, 25 October 2013, 08:30AM The perils of simplicity and over-simplification for brands by Giles Lury, 25 October 2013, 09:21AM What will marketing look like in a post-recession world? by Will Harris, 25 October 2013, 09:33AM Opinion A view from the top by Thomas Le Thierry 24 October 2013, 08:00AM On my way back from Singapore recently, I found out what was happening in San Francisco Bay. A view from the bottom by Aimee Clarke 24 October 2013, 08:00AM What every grad needs to know before they set foot in the world of media is that first, you have to master the art of making a decent coffee. It's the lifeblood of every agency, so you'd better figure it out fast. From the blogs The irresistible rise of native advertising Damian Cranney 24 October 2013, 2:52PM Some tips on using social media for lead-generation Javier Burón 24 October 2013, 11:06AM Fifty people you have to know if you work in marketing or advertising Martin Loat 24 October 2013, 7:39AM More... Lessons for content marketing in a disintermediated world by Rebecca Grant, Scott Wilson; Cohn & Wolfe 24 October 2013, 10:00AM How PRs can capitalise on their story-creating instincts to produce memorable and attractive content for brands. Connected Campaign of the month: Cadbury Creme Egg by Facebook 24 October 2013, 09:45AM The Mondelez International brand was able to use the Facebook News Feed to engage its young target audience at scale. A powerful medium (in the right hands) by Suzanne Bidlake 24 October 2013, 09:32AM Online video that is shared has obvious potential benefits related to campaign reach and impact of message, but only for brands that throw their best at it. 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