Thursday 17 October 2013

Digital AM - IAB Engage, LG, Majestic Wine, Razorfish, Vice Media

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Digital AM

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Gesture control has arrived, but are consumers ready?
Gesture control has arrived, but are consumers ready?
by Ian Brennan
17 October 2013, 10:15AM
What brands ought to consider before implementing gesture control functionality. By Ian Brennan, head of development at AnalogFolk London
LG unveils G2 'Learning from you' multi-million pound launch
LG unveils G2 'Learning from you' multi-million pound launch
by Loulla-Mae Eleftheriou-Smith
17 October 2013, 09:16AM
LG has today unveiled its new flagship handset, the G2, supported by a multi-million pound launch campaign, called "Learning from you".
IAB Engage: Facebook 'failed to understand' mobile, says Mendelsohn
IAB Engage: Facebook 'failed to understand' mobile, says Mendelsohn
by Louise Ridley
17 October 2013, 10:59AM
Facebook "failed to understand" what the surge in smartphone use during 2011 meant for business, according to Nicola Mendelsohn, the social network's EMEA vice president, who said the company was forced to rapidly retrain its engineers to survive.
IAB Engage: Smartphone penetration to reach 75% in 2014
IAB Engage: Smartphone penetration to reach 75% in 2014
by Maisie McCabe
17 October 2013, 11:52AM
Smartphone penetration will reach 75 per cent of the UK population and tablet penetration will hit 50 per cent in 2014, according to Guy Phillipson, the chief executive of the Internet Advertising Bureau.
IAB Engage: Why the web will fuel the 'peculiarly human habit' of innovation
IAB Engage: Why the web will fuel the 'peculiarly human habit' of innovation
by Matthew Chapman
17 October 2013, 10:45AM
Innovation comes from the exchanging of ideas and objects and is a "peculiarly human habit" that sets us apart from other species, according to psychologist Dr Matt Ridley.
Agencies line up for Majestic Wine CRM account
Agencies line up for Majestic Wine CRM account
by
17 October 2013, 08:00AM
Majestic Wine is reviewing its customer relationship marketing account.

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Also in the news
Razorfish hires ex-Lowe man Tesch
Razorfish hires ex-Lowe man Tesch
by James Swift
17 October 2013, 08:00AM
Razorfish has appointed Måns Tesch, a former global digital strategy director at Lowe Worldwide, to lead its strategic team in London.
Community managers: the most understated role in marketing
Community managers: the most understated role in marketing
by Steve Cater
17 October 2013, 08:15AM
Community managers are the ultimate brand ambassadors, so let's make sure we nurture the ones we have, writes Steve Cater, head of digital at whynot!.
Elek proves the worth of authentic youth culture at Vice Media
Elek proves the worth of authentic youth culture at Vice Media
by
17 October 2013, 08:00AM
Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.
When it comes to digital ads, everyone wants to go native
When it comes to digital ads, everyone wants to go native
by Arif Durrani
17 October 2013, 08:00AM
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.

From the blogs

The Wall

The new age of honesty
Chris Arnold
17 October 2013, 2:04AM
Community managers: the most understated role in marketing
Steve Cater
16 October 2013, 11:12AM
Introducing Twitter's scheduled tweets
Emma Gannon
16 October 2013, 8:45AM
Consumer driven analytics and hyper-personalisation
Charles Dawes
16 October 2013, 8:30AM
Viral Insight: key video trends in the food industry 2013
Chris Quigley
16 October 2013, 7:30AM
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