Media PM - Media Week Awards 2013, My Media Week, Bauer Media, commercial radio, Twitter

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24th October 2013

Media Week Awards 2013 winners to be unveiled tonight The stage is set for the Media Week Awards 2013 tonight, which will be attended by 1,450 members of the UK media industry and hosted by Greg Davies of 'The Inbetweeners' fame.     My Media Week: Neil Fox This week, Neil Fox, Magic Breakfast show presenter, Magic 105.4, talks about 30 years in the business at The Radio Festival, interviews Robert de Niro and Michelle Pfeiffer, is serenaded by Robbie Williams, and tells us why it nearly came to fisticuffs when Daniel Radcliffe's security met Britney's at Magic Towers.     Print still reigns supreme at evolving Bauer Media Bauer Media UK's group MD of its London Lifestyle arm tells Louise Ridley why glossy magazines retain a special relationship with readers.     How commercial radio started making waves Commercial radio is celebrating 40 years but, thanks to JWT, it was actually booming years earlier, Torin Douglas reveals.     Would you invest in Twitter shares? Does news of the loss-making platform's planned IPO make you reach for your broker's number, Mark Banham asks.     Disney calls review of EMEA media business The Walt Disney Company has called a review of its EMEA media planning and buying account, currently held by Carat. The pitch is part of a strategic review of Disney's media agencies and is in its early stages.     New tool for optimising the two biggest media The Cross-Platform Campaign Ratings service puts TV and online performance into singular focus, David Benady says.     'Growth hackers' don't need marketing theories, just lots and lots of testing I remember being suspicious of Twitter at first. Looking at my old Tweets, it wasn't until the end of 2006 that I properly got into it.     There's a shakedown going on, and ITV deserves credit for taking a stand One of the biggest problems with advertising on Facebook, according to Lord Rothermere, the svelte chairman of Daily Mail and General Trust, is that he only ever sees ads about how to tone his abs.     Is media still an attractive career path? Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.     Elek proves the worth of authentic youth culture at Vice Media Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.     Nurturing talent moves up the media agenda Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.     Programmatic buying remains a hot topic As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.     The problem with brands as storytellers is that we've heard it all before The word "cliché" apparently goes back to the days of hot-metal type.   Latest blogs   Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.   Customer Value Executive (covering Switzerland) , Dow Jones Excellent salary plus Bonus, London Business Development Executive , Dragonfly Recruitment £25000 - £35000 per annum + 35000 + Bonuses + benefits, City of London Business Development Manager - Launch Exhibitions , Dragonfly Recruitment £28000 - £33000 per annum + Com+bonus+benefits, London Digital Agency Sales Account Manager , Media Square Recruitment £24,000 - £32,000 + Uncapped Commission + Benefits, London Digital Business Manager , SYLEX Recruitment £30000 to £38000 per annum, London

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