| Some tips on using social media for lead-generation | | 24 October 2013, 11:06AM |  Most companies now recognise the need for a social presence for their business, whether that's a corporate blog for a company with a serious business message, a fun Pinterest board for a design company or a Facebook page for a consumer brand launching its latest product. While Twitter works for engagement and brand awareness for media brands that can tap into two-screening (be that Heat Magazine or Channel 4) or huge global brands with huge marketing budgets (such as Coca Cola), a belief persists within most businesses that the ROI of Twitter as a channel cannot be measured or proven.
| | | | Fifty people you have to know if you work in marketing or advertising | | 24 October 2013, 7:39AM |  Propeller, the specialist in PR for media, marketing and digital businesses, today reveals its inaugural list of its 'Meet the Influencers' series as it compiles the Top 50 Marketing and Advertising Influencers of 2013, developed in conjunction with PR software provider, Cision.
Included in Propeller's Top 50 Influencer list are national journalists such as Robert Cookson, digital media correspondent at The Financial Times; Ian Burrell, assistant editor and media editor at The Independent; and Mark Sweney, media correspondent at The Guardian. At trade press level, the likes of Campaign, Marketing, Marketing Week and The Drum have multiple journalists represented in the Top 50 list, whilst event organisers and industry bodies such as Cannes Lions and the IAB also feature.
| | | | | | | Mac Pro puts Apple back at the top of the market | | 23 October 2013, 12:20PM | 
While many consumers were watching the Apple announcement yesterday for details of the new iPad they are planning to put at the top of their Christmas list, the most interesting product revealed was the new Mac Pro.
| | | | What steps can high-street retailers take to prevent 'show rooming'? | | 23 October 2013, 9:41AM |  In a world where shopping is increasingly done online, retailers are having to improve their in-store experience so they can once again make their stores more attractive. But this isn’t enough; 52% of consumers now use their mobile phones in-store to guide their purchasing decisions and will then leave the store and buy the products online (Canvas 8, May 2013).
| | | | Content's Ten Commandments | | 23 October 2013, 9:05AM |  Content marketing continues to rise in importance for marketers, with one recent piece of research by Content Marketing Agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands. Indeed, for many brands, content is the holy grail of customer engagement: it builds reputation, get their consumer attention, keeps them coming back for more and sells products. So, working on that analogy here's what we see as the 10 commandments of content marketing...
| | | | The seven myths of email marketing: infographic | | 22 October 2013, 10:23AM |  Our research has revealed seven email marketing myths that marketers still believe. Email marketing has put up with these myths for long enough, and many of them are rooted in the belief that marketers must send the right message, to the right person, at the right time. In fact, marketers must move beyond the pursuit of the Holy Trinity of email - segmentation, timeliness, and relevance - and no longer see email as simply a direct marketing tool. Brands should instead see the benefits of email as a broadcast channel, allowing marketers to communicate a message to millions of subscribers on a regular basis, rather than sending less email, to less people, less often.
| | | | | | | Can we predict our own role in tomorrow's algorithmic, automated world? | | 22 October 2013, 8:20AM |  We all know the story behind the recent economic crisis. What is not so widely known, however, is that trading algorithms predicted the 'flash crash' of 2010 in advance of the actual traders. One might speculate the severe losses experienced by the Dow Jones that May day could potentially have been averted had technology had majority control, and it was in fact through human error in setting those algorithms for trading positions, along with unrepressed greed and recklessness, that a catastrophic sequence of events unfurled.
| | | | Does the Emirates sport sponsorship strategy fly? | | 22 October 2013, 2:54AM |  Emirates offer an amazing case study when it comes to how to own and activate a sponsorship area. They dominate sport sponsorship in a way that other brands most envy. But which properties make the greatest cut through for them and how do they use social media to activate their properties?
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