Friday, 18 October 2013

Campaign Daily Fix - HMV, Stephen Miron, Eurostar, Work Club, PAA, Initiative

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Latest News

HMV times rebrand to launch during X Factor
by Louise Ridley,
18 October 2013, 10:42AM
HMV times rebrand to launch during X Factor
HMV will unveil its new logo and tagline during 'The X Factor' this weekend, as it reopens its original Oxford Street store in its bid to rebuild the brand, which was saved from administration in April.
Stephen Miron named Nabs president
by John Tylee,
18 October 2013, 12:08PM
Stephen Miron named Nabs president
Nabs, the industry charity currently in its centenary year, has named Stephen Miron, the group chief executive of Global, as its president.
Eurostar launches 'real life' cross-Channel campaign
by Louise Ridley,
18 October 2013, 07:53AM
Eurostar launches 'real life' cross-Channel campaign
Eurostar is launching two "twinned" TV ads on Sunday, one for the UK market, featuring shots of Paris, and a second to target French and Belgian markets, using scenes from London.
Work Club boosts office with double hire
by James Swift,
18 October 2013, 10:58AM
Work Club boosts office with double hire
Work Club has hired Liza Bate, a senior social strategist from mobile network EE, and Mark Davis, a business director from Tribal DDB.
Partners Andrew Aldridge picked for RNLI CRM
by James Swift,
18 October 2013, 09:12AM
Partners Andrew Aldridge picked for RNLI CRM
Partners Andrews Aldridge has been named as the Royal National Lifeboat Institution's CRM agency after a contested pitch.
Initiative hires Carat's Lee Ramsay to lead innovation
by Maisie McCabe,
18 October 2013, 11:15AM
Initiative hires Carat's Lee Ramsay to lead innovation
Initiative UK, the IPG Mediabrands agency, has hired Lee Ramsay, the creative strategy director at Carat, in the new role of head of innovation.
Campaign Viral Chart: Sony PS4 fails to topple Carrie viral
by Ben Hall,
18 October 2013, 09:00AM
Campaign Viral Chart: Sony PS4 fails to topple Carrie viral
Sony's latest games console, the PlayStation 4, has entered the chart this week ahead of its expected release in November.
Promoted
Private Hear: October 2013
by Staff,
03 October 2013, 08:00AM
Private Hear: October 2013
Featuring work from Moneysupermarket.com, Prostate Cancer UK, Road Safety Scotland, YouView, Blair & Sheridan.

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Latest Work

Eurostar "maybe" by Abbott Mead Vickers BBDO
18 October 2013, 10:48AM
Eurostar
Eurostar has launched a campaign showing the adventures that await visitors to London and Paris. Abbott Mead Vickers created two TV spots, one in French that showcases London and one in English that focuses on Paris. Both ads visit quirky locations a...
Nando's "it only works in Nando's" by 18 Feet & Rising
17 October 2013, 07:30AM
Nando's
Nando s has launched an integrated campaign comprising outdoor, press and radio ads to promote its electronic loyalty card. 18 Feet Rising created the work, which is its first for the brand since it won the account in April. The print ads feature p...
Ancestry.co.uk "travel man" by VCCP
17 October 2013, 07:30AM
Ancestry.co.uk
The genealogy website Ancestry.co.uk has released the second TV ad in its "traveller" campaign. VCCP created the 30-second film, which has the same structure as the first one. The new spot begins in the present day with a man approaching a door as hi...

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