Wednesday, 16 October 2013

Breaking news from Brand Republic - Omnicom, Tesco, Calvin Klein, Confused.com, Flora

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Latest news

Omnicom UK's organic revenue climbs 7.5%
Omnicom UK's organic revenue climbs 7.5%
by Maisie McCabe
16 October 2013, 09:21AM
Omnicom, the owner of the BBDO and OMD networks, has reported pre-tax profits of $336.6 million (£210.7 million) in the three months to the end of September, down three per cent year on year, despite the UK reporting 7.5 per cent organic revenue grow...
Tesco vows to support dog charity after puppy image backlash
Tesco vows to support dog charity after puppy image backlash
by Alex Brownsell
16 October 2013, 08:00AM
Tesco is set to help promote the famous slogan "A dog is for life, Not Just for Christmas", after upsetting animal rights protesters with an image in a seasonal edition of its customer magazine.
Viral review: Coffee shop prankvert gives caffeine lovers a wake-up call
Viral review: Coffee shop prankvert gives caffeine lovers a wake-up call
by Unruly
16 October 2013, 08:00AM
Social video experts Unruly evaluate the latest viral campaign from MGM/Sony.
Confused.com 'oral sex' ad escapes ban despite 137 complaints
Confused.com 'oral sex' ad escapes ban despite 137 complaints
by Loulla-Mae Eleftheriou-Smith
16 October 2013, 09:08AM
Confused.com has escaped an ad ban for its risky creative of a couple being caught unawares in a parked car, despite 137 complaints.
Calvin Klein escapes ad ban after 'underweight' model complaint
Calvin Klein escapes ad ban after 'underweight' model complaint
by Alex Brownsell
16 October 2013, 08:00AM
Calvin Klein has escaped punishment for an ad used to promote its swimwear range, after a complainant said it featured an "underweight" model.
Flora Pro-Activ ads banned for unjustified claims
Flora Pro-Activ ads banned for unjustified claims
by Maisie McCabe
16 October 2013, 09:10AM
Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread.

Also in the news

Ryanair #TellMOL campaign asks for customer service ideas
by Alex Brownsell, 15 October 2013, 12:00PM
Bang & Olufsen recruits Sir Paul McCartney for relaunch
by Loulla-Mae Eleftheriou-Smith, 15 October 2013, 11:49AM
Female marketers less likely to reach top positions than their male counterparts
by Gemma Charles, 15 October 2013, 11:30AM
Gordon's collaborates with Temperley London for limited edition labels
by Gemma Charles, 15 October 2013, 10:45AM

Opinion

A view from the top
A view from the top
by Cheryl Giovannoni
10 October 2013, 08:00AM
I'm just past the magic 100 days into my new job, and each one still threatens to leave me either frustrated with how little I've managed to achieve or pleased that I am perhaps, possibly, starting to make an impact.
A view from the bottom
A view from the bottom
by Linzi Brechin
10 October 2013, 08:00AM
As I sit here, surrounded by baubles, Christmas trees and Santa hats for the Christmas issue I am working on, I reflect on how lucky I am not to have a desk-based job for five days a week.

From the blogs

The Wall blog

Introducing Twitter's scheduled tweets
Emma Gannon
16 October 2013, 8:25AM
Local partnerships are key to commercial success in territories outside of the home market
Ardi Kolah
16 October 2013, 6:20AM
Spreading 'musthaveitis' in kids' media
Alex Brooks
15 October 2013, 2:00PM

More...
Putting online reputation management on front foot
Putting online reputation management on front foot
by James Thomlinson, Bell Pottinger
15 October 2013, 09:05AM
Can you really control what a search engine listing says about a brand? More than you might imagine, as shown by Tesco's handling of the horsemeat crisis, but planning must be in place.
Make your advertising budget work harder using media barter
Make your advertising budget work harder using media barter
by Getmemedia
14 October 2013, 09:30AM
Media barter may have its roots in ancient civilization but it is very much a 21st century business, allowing brand advertisers and media owners to get the media they want without having to pay 100% in cash.
Traditional and new media can be happy bedfellows
Traditional and new media can be happy bedfellows
by Ed Cyster, 4mediarelations
14 October 2013, 09:00AM
Harnessing the power of new PR channels, without disregarding traditional media muscle, brings campaigns to life and boosts audience engagement to offer the complete package.
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