Media AM - The Media Week Awards 2013, Maxus, Google+, Newspaper ABCs, The Mirror

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	14th October 2013

'Excitement and dread' ahead of Media Week Awards 2013 The Media Week Awards 2013 yet again promises to be the biggest media night of the year, with the annual gala event on track to sell-out this week.     Maxus boosts EMEA commercial team with Mahoney and Terry Maxus has appointed Phil Mahoney, the head of trading at PHD, to the new role of EMEA trading director, and Adrian Terry, the EMEA commercial director of GroupM, as EMEA finance director.     Google+ users could appear in ads unless they opt-out Google+ users can now be used in or alongside product ads, in a move similar to Facebook's recent changes, but with a vital opt-out option.     September Newspaper ABCs: Guardian and Observer outperform falling market Both The Guardian and Observer outperformed the national newspaper market in September to make strong month-on-month gains in circulation.     Mirror promotes Penguin free book offer Trinity Mirror is to continue its #Madeuthink brand campaign for the Mirror with a TV ad to promote the publisher's free Penguin books offer.     CEO Auckland exits Local World and Montgomery takes control Former Metro leader, Steve Auckland has resigned as chief executive of Local World, the regional newspaper collective he joined in November.     As Westminster rails against the Daily Mail, advertisers' silence speaks volumes Don't you just love the Daily Mail? It's not something you always hear on London's media circuit, but the popularity of Lord Rothermere's 117-year-old news brand is irrefutable.     Should Global Radio be forced to offload stations? Some GMG Radio assets may go on sale when the anti-trust process finally draws to a close, Maisie McCabe writes.     Rowe global role key for new-look ZenithOptimedia Ambitious projects have never fazed Belinda Rowe, who is tasked with overhauling ZenithOptimedia's international performance. By Louise Ridley.     Now our official second screen, can TV become our new quiet companion? The next challenge for TV is to see if it can hang on to its prized "second screen" status. The screen we carry around with us and fondle is clearly the first - that's the one we use for shopping and talking to friends, it's the one that knows all our secrets and keeps all our pictures.     Google eyes ad dollars with VideoLab offering The tech giant is helping brands make the most out of video advertising in a partnership with Newcast.     Media owners warned not to get lost in data Consumer data remains a big, if delicate, issue for publishers, Mark Banham discovers at the AOP Autumn Conference.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.

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