| | | | There's value in longer content | | 25 October 2013, 10:52AM |  Here's something surprising but also true: people don't just want to read 140 characters or look at pictures of cats all day. They like them, for sure, but maybe, just maybe there's more to life.
| | | | Having a creative block? Here's five ways to jumpstart your creativity | | 25 October 2013, 9:41AM |  We all get into a mental rut sometimes.
This is usually accompanied by a cloying sameness: the same commute, the same magazines, the same pictures of someone else's dessert flowing through your Facebook page (sigh). Creativity really doesn't prefer to manifest itself under those kinds of conditions.
| | | | MTV 'breaks' Twitter's graphic code for Teen Wolf campaign | | 25 October 2013, 9:01AM |  MTV France and social TV agency Darewin have teamed up to promote the season three premier of ‘Teen Wolf’ on French TV with a campaign that takes advantage of a Twitter “bug” in feeds, which appears to display a werewolf’s claw marks.
| | | | Some tips on using social media for lead-generation | | 24 October 2013, 11:06AM |  Most companies now recognise the need for a social presence for their business, whether that's a corporate blog for a company with a serious business message, a fun Pinterest board for a design company or a Facebook page for a consumer brand launching its latest product. While Twitter works for engagement and brand awareness for media brands that can tap into two-screening (be that Heat Magazine or Channel 4) or huge global brands with huge marketing budgets (such as Coca Cola), a belief persists within most businesses that the ROI of Twitter as a channel cannot be measured or proven.
| | | | Fifty people you have to know if you work in marketing or advertising | | 24 October 2013, 7:39AM |  Propeller, the specialist in PR for media, marketing and digital businesses, today reveals its inaugural list of its 'Meet the Influencers' series as it compiles the Top 50 Marketing and Advertising Influencers of 2013, developed in conjunction with PR software provider, Cision.
Included in Propeller's Top 50 Influencer list are national journalists such as Robert Cookson, digital media correspondent at The Financial Times; Ian Burrell, assistant editor and media editor at The Independent; and Mark Sweney, media correspondent at The Guardian. At trade press level, the likes of Campaign, Marketing, Marketing Week and The Drum have multiple journalists represented in the Top 50 list, whilst event organisers and industry bodies such as Cannes Lions and the IAB also feature.
| | | | | | | Mac Pro puts Apple back at the top of the market | | 23 October 2013, 12:20PM | 
While many consumers were watching the Apple announcement yesterday for details of the new iPad they are planning to put at the top of their Christmas list, the most interesting product revealed was the new Mac Pro.
| | | | What steps can high-street retailers take to prevent 'show rooming'? | | 23 October 2013, 9:41AM |  In a world where shopping is increasingly done online, retailers are having to improve their in-store experience so they can once again make their stores more attractive. But this isn’t enough; 52% of consumers now use their mobile phones in-store to guide their purchasing decisions and will then leave the store and buy the products online (Canvas 8, May 2013).
| | | | Content's Ten Commandments | | 23 October 2013, 9:05AM |  Content marketing continues to rise in importance for marketers, with one recent piece of research by Content Marketing Agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands. Indeed, for many brands, content is the holy grail of customer engagement: it builds reputation, get their consumer attention, keeps them coming back for more and sells products. So, working on that analogy here's what we see as the 10 commandments of content marketing...
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