Media AM - Facebook, Amscreen, Twitter, Google, Apple

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29th October 2013

Facebook reacts to 'irresponsible' report that calls it a traditional media owner Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible".     Amscreen lands five year national Tesco contract Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK.     Twitter's revenue per visitor quadruples in 12 months Twitter's global revenue per visitor has rocketed 300 per cent over the past year, rising to 44 cents (27p) for each visitor to the site, up from 11 cents (7p), according to a new report.     Google runs risk of creating 'protection racket' with branded images in search ads Google's US-only trial of branded images in Google search ads could effectively create a brand protection racket if implemented, writes iProspect UK chief executive Chris Whitelaw.     Apple profits drop for first time in 11 years Apple has recorded its first annual profits fall for 11 years, despite selling a record number of iPhones in its September quarter.     ITV and Manning Gottlieb OMD win big at Media Week Awards ITV picked up an impressive seven awards including Sales Team of the Year, Brand of the Year and the Grand Prix at the Media Week Awards last night, while Manning Gottlieb OMD won the coveted Agency of the Year prize.     Media Week Awards 2013: photo gallery Manning Gottlieb OMD was crowned Agency of the Year and ITV won Sales Team of the Year at the Media Week Awards last night. Have a look through a gallery of photographs of the evening.     Print still reigns supreme at evolving Bauer Media Bauer Media UK's group MD of its London Lifestyle arm tells Louise Ridley why glossy magazines retain a special relationship with readers.     ITV deserves credit for not bowing to self-appointed arbiters of online ads One of the biggest problems with advertising on Facebook, according to Lord Rothermere, the svelte chairman of Daily Mail and General Trust, is that he only ever sees ads about how to tone his abs.     Would you invest in Twitter shares? Does news of the loss-making platform's planned IPO make you reach for your broker's number, Mark Banham asks.     How commercial radio started making waves Commercial radio is celebrating 40 years but, thanks to JWT, it was actually booming years earlier, Torin Douglas reveals.     'Growth hackers' don't need marketing theories, just lots and lots of testing I remember being suspicious of Twitter at first. Looking at my old Tweets, it wasn't until the end of 2006 that I properly got into it.     'The young are a different species' Mark Earls thinks that this is nonsense. In fact, "The young are a different species" is Earls' number two nonsense thing in his recent Twitter compilation of top marketing nonsense.   Latest blogs   Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.

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