Media AM - Travelodge, AOL, Nick Milligan, London Live, Immediate Media

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23rd October 2013

Initiative wins £15m Travelodge media account IPG Mediabrands' Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency's biggest account win in a decade.     AOL UK set to make 40% of revenues from native ads in 2014 Native advertising is set to become the preferred form of digital advertising, and will account for more than a third of ad revenues generated by Huffington Post UK's owner AOL UK next year, according to its country manager.     Commercial radio worth £1.5bn to listeners in its 40th year Commercial radio provides content worth £1.5 billion and is more entertaining than BBC radio, according to findings to be presented this afternoon at an event to celebrate 40 years since the launch of the medium.     Memorial service to be held for Nick Milligan The advertising and marketing communities are coming together on Monday 4 November for a remembrance service for Nick Milligan, the former managing director of Sky Media.     London Live appoints Engine6 to develop digital delivery ESTV's London Live, Evgeny Lebedev's local TV station, continues to prepare for its Spring launch with the appointment of technology specialist Engine6 to develop its online delivery platform.     Jacque O'Donnell to head up agency sales at Immediate Media Immediate Media has promoted Jacque O'Donnell, the advertising director of Radio Times, to the new role of director of agency sales across its entire portfolio.     BT ad banned over misleading Wi-Fi interference message The Advertising Standards Authority (ASA) has banned a BT Home Hub ad after receiving three complaints about the TV spot's claims over WI-FI interference.     Champions League clips come to Twitter in BSkyB tie-up BSkyB has partnered with Twitter to share real-time clips of Champions League games on the social network, in a bid to promote its coverage of the tournament.     Elek proves the worth of authentic youth culture at Vice Media Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.     When it comes to digital ads, everyone wants to go native Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.     The problem with brands as storytellers is that we've heard it all before The word "cliché" apparently goes back to the days of hot-metal type.     Nurturing talent moves up the media agenda Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.     Is media still an attractive career path? Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.     Programmatic buying remains a hot topic As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.     Things we like: Railway, cross-platforms and 24-hour challanges Things we like this week includes research from Route, Nielsen's Cross-Platform Campaign Ratings and Stylist's attempts to make their mag in just 24 hours.   Latest blogs   Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?

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