Breaking news from Brand Republic - Thomas Cook, Champions League, PlayStation, adidas

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Thomas Cook's digital chairman: 'As an industry, we don't do content well' by Loulla-Mae Eleftheriou-Smith 22 October 2013, 09:38AM John Straw, chairman of Thomas Cook's digital advisory board, said the travel industry needs to learn how to utilise social media and consumer content better in order to improve sales. Champions League clips come to Twitter in BSkyB tie-up by James Swift 22 October 2013, 09:16AM BSkyB has partnered with Twitter to share real-time clips of Champions League games on the social network, in a bid to promote its coverage of the tournament. FTSE board directors talking but not walking brand by Ben Bold 22 October 2013, 08:30AM The majority of board directors at major corporations are failing to implement brand-building practices at their businesses, despite an eagerness to talk about the importance of branding, according to research. PlayStation charts 18-year history in inner-city London flat by Matthew Chapman 22 October 2013, 08:45AM PlayStation's history is tracked with a single steadycam shot that begins in a typical inner-city London flat in 1995, the year the first PlayStation was launched, and ends with a present day shot of the upcoming PlayStation 4. Adidas promotes ex-marketer Gavin Thomson to MD role by Ben Bold 22 October 2013, 08:40AM Adidas has promoted former product marketing director Gavin Thomson to the role of managing director of its North Europe operations, including the UK, following a restructure of the business. Also in the news Skullcandy becomes first commercial partner of Capital Xtra by Maisie McCabe, 21 October 2013, 04:10PM Vodafone recruits Play.com's Adam Stewart to lead digital strategy by Ben Bold, 21 October 2013, 03:00PM BT Sport achieves audience highs for Newscastle vs Liverpool by Arif Durrani, 21 October 2013, 02:56PM Pepsi defeats Adele's boyfriend in Lifewater trademark dispute by Ben Bold, 21 October 2013, 01:04PM Mobile is the 'first screen' for half of 18-34s by Louise Ridley, 21 October 2013, 11:35AM Doctor Who brings back past Doctors for 50th anniversary episode trailer by Matthew Chapman, 21 October 2013, 12:45PM Opinion I didn't get where I am today... by waiting for the job I wanted to be advertised by Jonathan Tilley 22 October 2013, 08:00AM Colin Byrne, CEO of Weber Shandwick, tells Jonathan Tilley how he got to the top. Ask Trevor: Am I being discriminated against because of my age? by Trevor Morris 18 October 2013, 09:00AM Agony uncle and University of Westminster's visiting professor of PR Trevor Morris gives it to you straight. From the blogs Not great, Brittin TESS ALPS 22 October 2013, 8:30AM Household energy: what gas and electricity suppliers must learn from oil companies Hugh Salmon 22 October 2013, 8:06AM IF AN AD RUNS IN THE FOREST AND THERE'S NO ONE TO HEAR IT.... Dave Trott 22 October 2013, 7:47AM More... Sponsor the Tour Channel for 'The Association for Tennis Professionals Finals' with Perform sports. by Getmemedia 21 October 2013, 09:25AM This sponsorship opportunity provides advertisers the ideal platform to reach tennis fans. The sponsorship package will include headers, stings and pre-roll during November, providing the sponsor with the opportunity to build a strong association wit... Insight is the byword for great brand campaigning by Mike Maynard, Napier 18 October 2013, 09:30AM PR professionals must embrace data analysis if they are to produce the insights that will ensure their agency's campaigns are effective in helping clients to achieve their goals. Is customer motivation the key to maximising success? by Gabrielle Lovering, Cohn & Wolfe 17 October 2013, 09:20AM Recognising that consumer participation is vital for social media campaigns, smart brands are using a basic set of "intrinsic motivations" in order to drive long-term customer loyalty. Latest jobs Search Executive and Search Manager Recruiter air recruitment Salary £20K-£28K dependent on experience, plus benefits. 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