| Instagramers snap more than 21,000 photos for Red Bull extreme diving video | | 10 October 2013, 10:40AM |  Red Bull Cliff Diving, ‘an Instagramer’s view’ Red Bull enlisted four of the UK's top Instagramers last month to take the pictures for a stop motion film about its World Series Diving competition. More than 21,000 photos were taken by @danrubin, @jeera, @chaiwalla and @Finn at the Red Bull Cliff Diving competition in Pembrokeshire in September.
| | | | Viral Trends: Ad agency terrifies coffee shop customers with epic viral horror prank | | 10 October 2013, 10:38AM | 
Scaring the living sh*t out of people is the bottom line of horror movie marketing and Thinkmodo is getting pretty darn good at terrifying public PR stunts! Earlier this year, the viral video agency freaked out beauty salon customers with an elaborate hidden camera prank to promote the release of The Last Exorcism and now it's at it again; this time it's unsuspecting coffee shop patrons getting the prankvertising treatment.
| | | | Facebook wants us to break out of 'social jail' | | 10 October 2013, 10:05AM |  Perhaps suitably Social Media Week kicked off with a servant of the King of social in the form of Ed Couchman Head of UK sales for Facebook. Couchman who used the soapbox (sorry Keynote) to spread the word that (his words) "Facebook is one of the most effective marketing platforms on the planet" clearly Couchman was here to sell but the message he delivered was considered, and whilst self-serving, responsible.
| | | | Lib Dems get big name backers with #whyiamIN social media campaign | | 09 October 2013, 2:31PM |  The debate around Britain’s membership of the European is never far from the surface, and with a Conservative MP trying to get legislation through that will trigger an in or out referendum come 2017, it has been a hot topic in Westminster in recent days and weeks.
| | | | Brands are becoming stagnant in their approaches to social media | | 09 October 2013, 11:55AM |  Social media was supposed to be the exciting one. The new marketing frontier with no boundaries, no rules, immense opportunity and scary repercussions if you got it wrong. How times have changed. For brands it's become the norm. Why are brands playing safe, playing by the rules and sticking to a one answer fits all solution. Why are brands not keeping to the core idea of social media?
| | | | | | | My top ten virals of 2013 (so far) | | 09 October 2013, 8:44AM |  I make it my business to keep up with the best (and most hilarious) virals doing the rounds. It's a hard life.
Here are my top ten videos with more than a million views from the last few months.
| | | | Are brands playing the part? | | 08 October 2013, 3:55PM | As digital media continues to fragment and brands have to fight to maintain a consistent tone of voice, it’s always worth taking the time to reassess what it is that actually drives them.
| | | | Sport and reactive marketing: a perfect match | | 08 October 2013, 11:24AM |  "Sport generates passion like almost nothing else in modern life - and that passion comes to life on social media," explained Richard Ayers, CEO of sports marketing agency Seven League, at the opening of Sport and Social: Incredible Loyalty, Incredible ROI at this year's Social Media Week.
| | | | The rise and rise of WordPress | | 08 October 2013, 10:34AM |  WordPress has come a long way in the past decade, evolving from a niche blogging tool into one of the most popular websites in the world. According to the latest statistics, it's now the dominating platform used by the web's top 100 blogs, including the likes of Mashable, Forbes and CNN, (not to mention our humble little Viral Ad Network blog). Not bad for something that started out as a college side project in one man's bedroom!
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