Marketing Daily - British Gas #AskBG backlash teaches brands how to engage. Plus Eurostar, Honda and Google

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Marketing Daily Bulletin , 18th October 2013

British Gas #AskBG backlash teaches brands how to engage   That British Gas Twitter Q&A car crash - some of the stand-out responses   Eurostar encourages people to share Parisian experiences in major brand push   Hottest virals: Adidas scores a slam dunk with NBA star Derrick Rose   The eight principles for making your ad a winner   Honda shows us 'an impossible made possible'   Google shares hit record high despite drop in cost-per-click   Six things brands should know about experience marketing       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       IAB Engage: 'Customers don't like change' says Waitrose's Robin Phillips   IAB Engage: People use web-connected devices 34 times a day   Gesture control has arrived, but are consumers ready?   Top 10 ads of the week: Stoptober and Littlewoods tie for top spot   JOBS BOARD Account Manager: Fantastic Integrated / Digital Agency c£30k , Fill Recruitment Ltdc£30k , Central London   Brand Manager , Ball & Hoolahan£44,000 per annum , Midlands   account director > TTL BOUTIQUE > AUTOMOTIVE , collectivoto £50k + bens , London   Senior Designer , Dahling LtdUp to £45,000 , Central London   Copywriter , Blue Skies Marketing Recruitment£30000 - £35000 per annum, Benefits: +package , Manchester

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