Media AM - Govt accused of COI U-turn, rail advertising, BSH Home Appliances, Marketing budgets, London Live

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17th October 2013

Govt accused of making COI U-turn after unveiling GCS Government plans for a centralised communication service have been described as "a COI by a different name".     Route research sheds light on rail advertising audience Outdoor advertising on the UK's rail network delivers 1.05 billion impacts a week, according to Route, the sector's audience research body.     BSH Home Appliances to review media in UK BSH Home Appliances, the owner of the Bosch and Siemens brands, is to review its UK media business as part of a global process.     When it comes to digital ads, everyone wants to go native Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.     Marketing budgets up at record rate Confidence among UK marketers continued to rise in the third quarter, with advertising budgets revised upwards at the strongest rate in nearly 13 years.     London Live appoints Kemistry for brand identity of TV launch ESTV's London Live has hired independent design and branding agency Kemistry to develop the brand identity for its upcoming London TV station due to launch in Spring 2014.     Glamour's Simon Kippin: 'It's nice to go when you're winning' Simon Kippin, publishing director at Condé Nast, has announced plans to retire in March 2014, ending an illustrious 40 year career leading some of the world's biggest magazine brands.     ITV and TalkSport celebrate as England qualify for Rio 2014 World Cup Commercial media owners ITV and TalkSport were among those celebrating England football team's 2-0 victory over Poland last night, with qualification for next year's Fifa World Cup in Brazil promising summer lifts in advertising.     Glamour's Simon Kippin: 'It's nice to go when you're winning' Simon Kippin, publishing director at Condé Nast, has announced plans to retire in March 2014, ending an illustrious 40 year career leading some of the world's biggest magazine brands.     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     My Media Week: Dave Gwozdz This week, David Gwozdz, chief executive of Mojiva, gives us a sneak peek into living the start-up life, spending much of his time in transit and in discussions with investment bankers, venture capitalists and private equity firms.   Latest blogs   Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.

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