Latest news | |  | | | | | Native advertising is set to become the preferred form of digital advertising, and will account for more than a third of ad revenues generated by Huffington Post UK's owner AOL UK next year, according to its country manager. | | |  | | | | | Brands account for 40 per cent of the 1,000 most-shared Instagram videos, according to data compiled by marketing technology company Unruly. | | |  | | | | | SapientNitro has appointed Trefor Thomas, the co-founder and executive creative director of integrated agency Brand Advocate, as a creative director. | | |  | | | | | So, your brand is looking to get involved in influencer engagement, create positive relationships with bloggers and secure quality coverage that gets seen and shared by millions? Whatever you do, don't be guilty of these five deadly sins, writes Mart... | | |  | | | | | ESTV's London Live, Evgeny Lebedev's local TV station, continues to prepare for its Spring launch with the appointment of technology specialist Engine6 to develop its online delivery platform. | | |  | | | | | Apple last night (22 October) reinforced its "desirability" and premium brand credentials with the launch of the iPad Air, its thinnest and lightest tablet product yet. | | | |
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Also in the news | |  | | | | | Glyn Williams, Asda's digital marketing director, admits it's "not easy" driving loyal behavior without a loyalty programme, but said its mobile app, retargeting and Wi-Fi are ways of coping with the challenge. | | |  | | | | | Travel brands must utilise video content to "tell great stories" and turn their consumers into brand advocates, according to Sarah McDonald, Google's YouTube travel chief. | | |  | | | | | The Advertising Standards Authority (ASA) has banned a BT Home Hub ad after receiving three complaints about the TV spot's claims over WI-FI interference. | | |  | | | | | Andrew Miles, Tesco's online food marketing director, says the supermarket is preparing to open up its hackathon events to suppliers and manufacturers in an attempt to drive innovation. | | | | From the blogs 
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