Marketing Daily - McDonald's ends 40-year-old Heinz deal after BK boss appointment. Plus J&J, HMV and Xbox One

	View in web browser Add to safe senders list

Marketing Daily Bulletin , 28th October 2013

McDonald's ends 40-year-old Heinz deal after BK boss appointment   When a marketing strategy isn't really a strategy at all   J&J calls in top Coke marketer to be first consumer CMO   The qualities that make a great modern marketer   O2 partners with Lady Gaga to offer early access to Artpop   HMV.com attempts to recreate 'authority' of in-store experience   Helen Edwards: Big, brave and brilliant ideas will find a way to go global   Ditch the pitch and focus on optimising relationships   Steven Gerrard and Spock star in Xbox One launch campaign       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Trend of the day: Post-digital behaviour   Diet Coke hunk shows soft side with luxury dog grooming brand   Creating new principles for client-agency partnerships   'Disappointment' as less than half of food brands pledge to reduce saturated fat   True engagement and true impact come with action   JOBS BOARD Digital PR Manager (Travel Brand) , Ultimate Asset£55000 - £60000 per annum + bonus and benefits , London   Comms Account Director- Electronics & FMCG brands- £58K , Ultimate Asset£50000 - £58000 per annum , City of London   Account Manager: Fantastic Integrated / Digital Agency c£30k , Fill Recruitment Ltdc£30k , Central London   account director > TTL BOUTIQUE > AUTOMOTIVE , collectivoto £50k + bens , London   Business Insight Analyst , Ball & Hoolahan£35,000 per annum , South East

Manage Bulletins Unsubscribe Home   About Us   Contact Us   Email bulletins   Jobs   News