Latest news | | | | | | Apple last night (22 October) reinforced its "desirability" and premium brand credentials with the announcement of its thinnest and lightest tablet product yet, iPad Air. | | | | | | | The Advertising Standards Authority has banned a TV ad for Sainsbury's after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. | | | | | | | Flickr's Biggr Picture competition, in association with Campaign, is drawing to a close, with the final deadline for entries on the morning of Thursday 24 October. | | | | | | | Beiersdorf, the owner of skincare brand Nivea, has hired AKQA as its digital agency of record across Northern Europe. | | | | | | | Native advertising is set to become the preferred form of digital advertising, and will account for more than a third of ad revenues generated by Huffington Post UK's owner AOL UK next year, according to its country manager. | | | | | | | Travel brands must utilise video content to "tell great stories" and turn their consumers into brand advocates, according to Sarah McDonald, Google's YouTube travel chief. | | | | | | | The Advertising Standards Authority (ASA) has banned a BT Home Hub ad after receiving three complaints about the TV spot's claims over WI-FI interference. | | | | Opinion | | | | | | The future solution to too much business travel? Not better video conferencing, not a humanoid android lookalike, but perhaps an adorable cuddly toy version of yourself. | | | | | | | The word "cliché" apparently goes back to the days of hot-metal type. | | | | More... | | | | | | This sponsorship opportunity provides advertisers the ideal platform to reach tennis fans. The sponsorship package will include headers, stings and pre-roll during November, providing the sponsor with the opportunity to build a strong association wit... | | | | | | | PR professionals must embrace data analysis if they are to produce the insights that will ensure their agency's campaigns are effective in helping clients to achieve their goals. | | | | | | | Recognising that consumer participation is vital for social media campaigns, smart brands are using a basic set of "intrinsic motivations" in order to drive long-term customer loyalty. | | | | | | Latest jobs | | Digital Growth Hacker | Recruiter GoodEgg Digital | Salary £40k + Significant Bonus & Benefits | Location Central London | | | | CRM Manager | Recruiter GoodEgg Digital | Salary Circa £55k pro rata | Location Central London | | | | | Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
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