Wednesday, 23 October 2013

Breaking news from Brand Republic - Apple iPad Air, Sainsbury's, AOL, BT, YouTube

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Latest news

Apple iPad Air launch reinforces brand 'desirability'
Apple iPad Air launch reinforces brand 'desirability'
by Alex Brownsell
23 October 2013, 09:30AM
Apple last night (22 October) reinforced its "desirability" and premium brand credentials with the announcement of its thinnest and lightest tablet product yet, iPad Air.
Sainsbury's censured over claims consumers need not shop around
Sainsbury's censured over claims consumers need not shop around
by Ben Bold
23 October 2013, 09:18AM
The Advertising Standards Authority has banned a TV ad for Sainsbury's after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals.
Biggr Picture competition: final call for entries
Biggr Picture competition: final call for entries
by Laura Howes
23 October 2013, 09:27AM
Flickr's Biggr Picture competition, in association with Campaign, is drawing to a close, with the final deadline for entries on the morning of Thursday 24 October.
Beiersdorf hires AKQA for Northern Europe digital
Beiersdorf hires AKQA for Northern Europe digital
by James Swift
23 October 2013, 08:46AM
Beiersdorf, the owner of skincare brand Nivea, has hired AKQA as its digital agency of record across Northern Europe.
AOL UK set to make 40% of revenues from native ads in 2014
AOL UK set to make 40% of revenues from native ads in 2014
by Arif Durrani
23 October 2013, 08:30AM
Native advertising is set to become the preferred form of digital advertising, and will account for more than a third of ad revenues generated by Huffington Post UK's owner AOL UK next year, according to its country manager.
Travel brands must use video to tell 'great stories' says YouTube head
Travel brands must use video to tell 'great stories' says YouTube head
by Loulla-Mae Eleftheriou-Smith
23 October 2013, 08:45AM
Travel brands must utilise video content to "tell great stories" and turn their consumers into brand advocates, according to Sarah McDonald, Google's YouTube travel chief.
BT ad banned over misleading Wi-Fi interference message
BT ad banned over misleading Wi-Fi interference message
by Magda Ibrahim
23 October 2013, 12:01AM
The Advertising Standards Authority (ASA) has banned a BT Home Hub ad after receiving three complaints about the TV spot's claims over WI-FI interference.

Also in the news

The five deadly sins of managing online influencers
by Martin Carter, 23 October 2013, 08:00AM
PRWeek Awards 2013: The roll call of winners
by , 22 October 2013, 11:30PM
Brands that fail to bring consumers onside have 'no hope', says Interbrand chief
by Loulla-Mae Eleftheriou-Smith, 22 October 2013, 04:18PM
Clubcard is 'key' to Tesco's online shopping evolution
by Matthew Chapman, 22 October 2013, 12:32PM
Home Office rules out wider 'go home' campaign
by Maisie McCabe, 22 October 2013, 12:52PM

Opinion

Don't fancy an overseas meeting? Get a Furby to go instead
Don't fancy an overseas meeting? Get a Furby to go instead
by Sue Unerman
17 October 2013, 08:00AM
The future solution to too much business travel? Not better video conferencing, not a humanoid android lookalike, but perhaps an adorable cuddly toy version of yourself.
The problem with brands as storytellers is that we've heard it all before
The problem with brands as storytellers is that we've heard it all before
by Russell Davies
17 October 2013, 08:00AM
The word "cliché" apparently goes back to the days of hot-metal type.

More...
Sponsor the Tour Channel for 'The Association for Tennis Professionals Finals' with Perform sports.
Sponsor the Tour Channel for 'The Association for Tennis Professionals Finals' with Perform sports.
by Getmemedia
21 October 2013, 09:25AM
This sponsorship opportunity provides advertisers the ideal platform to reach tennis fans. The sponsorship package will include headers, stings and pre-roll during November, providing the sponsor with the opportunity to build a strong association wit...
Insight is the byword for great brand campaigning
Insight is the byword for great brand campaigning
by Mike Maynard, Napier
18 October 2013, 09:30AM
PR professionals must embrace data analysis if they are to produce the insights that will ensure their agency's campaigns are effective in helping clients to achieve their goals.
Is customer motivation the key to maximising success?
Is customer motivation the key to maximising success?
by Gabrielle Lovering, Cohn & Wolfe
17 October 2013, 09:20AM
Recognising that consumer participation is vital for social media campaigns, smart brands are using a basic set of "intrinsic motivations" in order to drive long-term customer loyalty.
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