| The seven myths of email marketing: infographic | | 22 October 2013, 10:23AM |  Our research has revealed seven email marketing myths that marketers still believe. Email marketing has put up with these myths for long enough, and many of them are rooted in the belief that marketers must send the right message, to the right person, at the right time. In fact, marketers must move beyond the pursuit of the Holy Trinity of email - segmentation, timeliness, and relevance - and no longer see email as simply a direct marketing tool. Brands should instead see the benefits of email as a broadcast channel, allowing marketers to communicate a message to millions of subscribers on a regular basis, rather than sending less email, to less people, less often.
| | | | | | | Can we predict our own role in tomorrow's algorithmic, automated world? | | 22 October 2013, 8:20AM |  We all know the story behind the recent economic crisis. What is not so widely known, however, is that trading algorithms predicted the 'flash crash' of 2010 in advance of the actual traders. One might speculate the severe losses experienced by the Dow Jones that May day could potentially have been averted had technology had majority control, and it was in fact through human error in setting those algorithms for trading positions, along with unrepressed greed and recklessness, that a catastrophic sequence of events unfurled.
| | | | Does the Emirates sport sponsorship strategy fly? | | 22 October 2013, 2:54AM |  Emirates offer an amazing case study when it comes to how to own and activate a sponsorship area. They dominate sport sponsorship in a way that other brands most envy. But which properties make the greatest cut through for them and how do they use social media to activate their properties?
| | | | Brands taking tech into their own hands | | 21 October 2013, 12:28PM |  It was only a few weeks ago that Tesco launched its Hudl tablet (pictured) and Argos has just launched MyTablet this week. It's fair to say that everyone wants a piece of the tech pie. And the pie is not just for the tech giants. We are set to see more and more brands outside the tech sphere develop their own consumer electronics as an effective way to keep consumers close.
| | | | Why mobile is eclipsing TV as 'first screen' for consumers | | 21 October 2013, 10:05AM |  The rapid pace of development in mobile media and technology is taking no one by surprise. For decades now mobile technology has empowered a new era of connectivity. But to imagine the mobile as the first screen in our lives, from media to messaging, from from shopping to entertainment, even ahead of the television set, is something of a watershed moment that is fast becoming a reality.
| | | | Redefining Facebook: how brands should use Facebook Ad Apps | | 21 October 2013, 10:00AM |  Facebook is expanding its mobile advertising offering with a highly specific mobile app format.
It has been introduced to bolster the social network's fast-growing mobile business and is a key revenue focus for the future. But how effective will they actually be? And how can clients use them to drive business value?
| | | | iOS7′s iBeacons: turning content strategy into retail transactions | | 21 October 2013, 9:59AM |  Apple might just have quietly shaken up our expectations of the long-discussed internet of things. After the company's September Keynote, a slow trickle of articles followed noting a feature barely addressed in Tim Cook’s presentation. It’s a technology that has been available in iPhones since the 4s and is, in fact, used in most leading handsets. In short: low energy Bluetooth that enables connectivity over a short range without draining power in your device.
| | | | That British Gas Twitter Q&A car crash - some of the stand-out responses | | 18 October 2013, 9:08AM |  After recently announcing that they would be increasing energy prices by 9.2% in November, British Gas suffered a car crash of a PR stunt yesterday afternoon when they announced they would be holding a Q&A session with their Customer Services Director Bert Pijls.
| | | | Volvo advertising, television vs Facebook: a case study | | 18 October 2013, 9:00AM |  In late 2012, Volvo launched the new Volvo V40, which competes against media heavyweights Audi, BMW and Mercedes in the mid-sized hatchback segment. The launch was primarily supported by TV advertising, although in Sweden, the UK and Netherlands the launch was further supported by significant investment on Facebook, with Volvo utilising an integrated campaign: 60sec TV spot + 12 FB static digital creatives, which focussed on key V40 product features.
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