Media AM - IAB Engage, Google, Initiative UK, OMC, British Gas

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18th October 2013

IAB Engage: YouTube is as big as ITV among 15-34s YouTube is as big as ITV among people between the ages of 15 and 34, according to Matt Brittin, Google's vice president of business and operations in Europe, speaking at the IAB Engage conference today (17 October).     Google shares hit record high despite drop in cost-per-click Google's shares hit an all-time high yesterday (17 October), after the brand revealed better-than-expected third quarter results.     IAB Engage: Young must learn to navigate information, says Nick D'Aloisio Nick D'Aloisio, the 17 year old who sold his Summly app to Yahoo for a reported $30 million in March, told the IAB Engage conference yesterday that it is now more important to learn how to navigate information than learn it.     IAB Engage: Multi-device Amazon customers spend more money Amazon customers who use more than one device when buying products online spend significantly more money, Lisa Utzschneider, the vice president of global advertising sales for Amazon, told IAB Engage today.     Initiative hires Carat's Lee Ramsay to lead innovation Initiative UK, the IPG Mediabrands agency, has hired Lee Ramsay, the creative strategy director at Carat, in the new role of head of innovation.     Naren Patel becomes chairman of OMC Naren Patel, the chief executive of Primesight, has been elected the chairman of the Outdoor Media Centre (OMC) Council, replacing former JCDecaux chief executive, Jeremy Male, who has moved to the US.     Things we like: Railway, cross-platforms and 24-hour challanges Things we like this week includes research from Route, Nielsen's Cross-Platform Campaign Ratings and Stylist's attempts to make their mag in just 24 hours.     That British Gas Twitter Q&A car crash - some of the stand-out responses After recently announcing that it would be increasing energy prices by 9.2% in November, British Gas suffered a car crash of a PR stunt yesterday afternoon when it announced it would be holding a Q&A session with its customer services director Bert Pijls.     IAB Engage: People use web-connected devices 34 times a day The average person uses an internet-connected device 34 times a day, as over half of smartphone owners turn to their phone rather than face 'down-time', according to research from the IAB.     Media business rankings 18 October 2013: MediaCom is still well ahead of its nearest challenger, Carat, at the top of the media rankings.     Elek proves the worth of authentic youth culture at Vice Media Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.     When it comes to digital ads, everyone wants to go native Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.     The problem with brands as storytellers is that we've heard it all before The word "cliché" apparently goes back to the days of hot-metal type.     Nurturing talent moves up the media agenda Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.     Is media still an attractive career path? Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.     Programmatic buying remains a hot topic As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.   Latest blogs   Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.

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