Breaking news from Brand Republic - Facebook, Apple, Twitter, Tesco, The Wolverine

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook slams 'irresponsible' Forrester for accusing site of failing marketers by Matthew Chapman 29 October 2013, 09:41AM Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible". Apple profits drop for first time in 11 years by Matthew Chapman 29 October 2013, 09:25AM Apple has recorded its first annual profits fall for 11 years, despite selling a record number of iPhones in its September quarter. Twitter's revenue per visitor quadruples in 12 months by Louise Ridley 28 October 2013, 03:33PM Twitter's global revenue per visitor has rocketed 300 per cent over the past year, rising to 44 cents (27p) for each visitor to the site, up from 11 cents (7p), according to a new report. Amscreen lands five year national Tesco contract by Arif Durrani 29 October 2013, 08:30AM Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK. Reflex Nutrition partners with The Wolverine by Maisie McCabe 29 October 2013, 09:56AM Reflex Nutrition has signed a deal with 20th Century Fox to partner with the release of 'The Wolverine' on DVD as part of its biggest ad campaign to support its Instant Whey PRO protein drink. Also in the news Adwatch: Audi's boxing spot lands a hit by Al Young, 29 October 2013, 08:40AM Vodafone's Daryl Fielding on the human stories that make a business tick by Daryl Fielding, 29 October 2013, 08:08AM Is the CMO at risk of becoming extinct? by Nicola Kemp, 29 October 2013, 08:05AM Asda marketing veteran Rick Bendel leaves Walmart post by Alex Brownsell, 28 October 2013, 02:00PM Opinion Claire Beale: Trends rely on fundamentals by Claire Beale 29 October 2013, 08:00AM I spent a couple of hours this month locked in a hot room with a handful of senior marketers. I've had worse jobs. The topic of discussion was social media. It still mostly is these days, when it's not big data. Helen Edwards: Big, brave and brilliant ideas will find a way to go global by Helen Edwards 28 October 2013, 08:00AM If you could glimpse into the soul of a big communications idea, you would see a lust to expand, writes Helen Edwards. From the blogs Why the war for talent is now a guerrilla battle for aptitude russlidstone 28 October 2013, 4:03PM If you're not testing, you're guessing Simon Robinson 28 October 2013, 3:36PM Apps need to build longer term engagement Dan Northover 28 October 2013, 1:22PM More... Reward your clients this Christmas with Sparkling hampers from M&S! by 28 October 2013, 09:56AM The hamper range at M&S includes a fantastic selection of refined wines and delicious treats. They are the perfect gift for food enthusiasts and wine connoisseurs alike. Achieve brand relevance while minimising risk by Hilary Crossing, Focus PR 25 October 2013, 09:00AM Balancing the brand's DNA with the consumer need is the key to creating attractive, product-focused content. Lessons for content marketing in a disintermediated world by Rebecca Grant, Scott Wilson; Cohn & Wolfe 24 October 2013, 10:00AM How PRs can capitalise on their story-creating instincts to produce memorable and attractive content for brands. 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