| Apps need to build longer term engagement | | 28 October 2013, 1:22PM |  This year, over 102 billion apps will be downloaded by consumers. In what's clearly a saturated marketplace, brands and marketers are failing to exert their influence and engage with their consumers.
| | | | Instagram reveals sponsored posts | | 28 October 2013, 12:58PM | The example given by Instagram looks reassuringly similar to the posts you'd normally see on the platform, but with the 'sponsored' banner, obvious enough that you wouldn't mistake them for user generated content. The ads will initially be rolled out in the U.S. this week to give users "a sense for the look and feel of the ads you will see".
| | | | | | | Linkin Park Recharge music marketing with gamification | | 27 October 2013, 11:59PM |  Linkin Park are never afraid of testing new musical formats as well as new marketing mechanics. The latest album is a remix dubstep/dance album of their acclaimed rock album "Living Things". The latest marketing employed is gamification through social media, Xbox live music streaming and creating awareness for the world's energy poverty.
| | | | Instagram needs to make up its mind what it is | | 25 October 2013, 2:53PM |  What is Instagram? Photo-sharing social media platform, clearly. But more broadly: is it a technology company, media company or e-commerce platform? Probably a bit of all.
Instagram-like Facebook and Google- likes to consider itself a tech company, according to WPP chief executive Martin Sorrell who never grows tired of making this point.
| | | | | | | There's value in longer content | | 25 October 2013, 10:52AM |  Here's something surprising but also true: people don't just want to read 140 characters or look at pictures of cats all day. They like them, for sure, but maybe, just maybe there's more to life.
| | | | Having a creative block? Here's five ways to jumpstart your creativity | | 25 October 2013, 9:41AM |  We all get into a mental rut sometimes.
This is usually accompanied by a cloying sameness: the same commute, the same magazines, the same pictures of someone else's dessert flowing through your Facebook page (sigh). Creativity really doesn't prefer to manifest itself under those kinds of conditions.
| | | | | | | Some tips on using social media for lead-generation | | 24 October 2013, 11:06AM |  Most companies now recognise the need for a social presence for their business, whether that's a corporate blog for a company with a serious business message, a fun Pinterest board for a design company or a Facebook page for a consumer brand launching its latest product. While Twitter works for engagement and brand awareness for media brands that can tap into two-screening (be that Heat Magazine or Channel 4) or huge global brands with huge marketing budgets (such as Coca Cola), a belief persists within most businesses that the ROI of Twitter as a channel cannot be measured or proven.
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