Media AM - Maxus, Financial Times, Fujitsu, GQ, MG OMD

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30th October 2013

Maxus loses £14m UK Mercedes account after Euro-wide pitch Maxus has lost its long-standing £14 million Mercedes-Benz UK media planning and buying account, after parent company Daimler AG appointed Publicis Groupe after a Europe-wide pitch.     FT reports highest circulation in 125 years The Financial Times is claiming it has achieved its highest paid circulation in its 125-year history at nearly 629,000, up 5% year on year.     Fujitsu hires Mcgarrybowen and Carat Fujitsu, the Japanese technology company, has hired the Dentsu Aegis Network's Mcgarrybowen and Carat as its creative and media agencies respectively, to build the brand's profile in markets outside Japan.     GQ editor Dylan Jones celebrates 25 years with his favourite covers Conde Nast's British GQ magazine celebrates its 25th anniversary in its December issue , which is reported to be its biggest issue for advertising revenues to-date.     MG OMD lead shortlist for Newsworks Planning Awards 2013 Newsworks has revealed the media agencies in contention for its inaugural Planning Awards, with Manning Gottlieb OMD leading the charge with seven shortlisted entries.     FMCG category leads the way as brands increase adspend Global adspend from FMCG brands rose by 5.7 per cent in the first half of this year.     Blockbuster returns to administration as digital revival fails Blockbuster is set to enter administration for the second time in a year, after the latest owner admitted it had been unable to turn the struggling DVD and video games rental business around.     IPA Adaptathon blog: We need to change the 'them and us' mentality, says marketer Emma Harris Emma Harris, consultant and former sales and marketing director of Eurostar, on why the classic client agency relationship needs updating.     ITV and Manning Gottlieb OMD win big at Media Week Awards ITV picked up an impressive seven awards including Sales Team of the Year, Brand of the Year and the Grand Prix at the Media Week Awards last night, while Manning Gottlieb OMD won the coveted Agency of the Year prize.     Media Week Awards 2013: photo gallery Manning Gottlieb OMD was crowned Agency of the Year and ITV won Sales Team of the Year at the Media Week Awards last night. Have a look through a gallery of photographs of the evening.     Print still reigns supreme at evolving Bauer Media Bauer Media UK's group MD of its London Lifestyle arm tells Louise Ridley why glossy magazines retain a special relationship with readers.     ITV deserves credit for not bowing to self-appointed arbiters of online ads One of the biggest problems with advertising on Facebook, according to Lord Rothermere, the svelte chairman of Daily Mail and General Trust, is that he only ever sees ads about how to tone his abs.     Would you invest in Twitter shares? Does news of the loss-making platform's planned IPO make you reach for your broker's number, Mark Banham asks.     How commercial radio started making waves Commercial radio is celebrating 40 years but, thanks to JWT, it was actually booming years earlier, Torin Douglas reveals.     'Growth hackers' don't need marketing theories, just lots and lots of testing I remember being suspicious of Twitter at first. Looking at my old Tweets, it wasn't until the end of 2006 that I properly got into it.     'The young are a different species' Mark Earls thinks that this is nonsense. In fact, "The young are a different species" is Earls' number two nonsense thing in his recent Twitter compilation of top marketing nonsense.   Latest blogs   Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.

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