Media AM - Bauer Media, mobile research, radio challenges Facebook, Guinness, SB.TV

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21st October 2013

Bauer Media hands new roles to Ellington and King Bauer Media has appointed Cath Ellington and Steve King to commercial and business development roles as part of its regional restructure, as Tracy Eastwood, the regional managing director of Yorkshire, leaves the company     Mobile is the 'first screen' for half of 18-34s Mobile is considered the first and most important screen by nearly half of the 18- to 34-year-old demographic, according to research commissioned by Weve.     Radio can challenge Facebook as the new media darling As we close the doors on The Radio Festival 2013, last week's three day romp attended by more than 500 industry executives, producers and presenters, Dee Ford, group managing director of Bauer Radio, makes the case for radio as the next big thing.     Guinness signs 'unique' Jonathan Ross Show ad takeover with ITV Guinness has bought up all the ad breaks within ITV's 'The Jonathan Ross Show' to showcase exclusive content about male friendship, featuring Ross and author Danny Wallace, in a deal which is said to be a first for the broadcaster.     SB.TV valued at £8m after Miroma investment Miroma Ventures, the investment company led by Marc Boyan, has invested in SB.TV, the online youth broadcaster led by Jamal Edwards, in a deal that values the digital company at £8 million.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Stephen Miron named Nabs president Nabs, the industry charity currently in its centenary year, has named Stephen Miron, the group chief executive of Global, as its president.     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Elek proves the worth of authentic youth culture at Vice Media Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.     When it comes to digital ads, everyone wants to go native Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.     The problem with brands as storytellers is that we've heard it all before The word "cliché" apparently goes back to the days of hot-metal type.     Nurturing talent moves up the media agenda Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.     Is media still an attractive career path? Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.     Programmatic buying remains a hot topic As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.     Things we like: Railway, cross-platforms and 24-hour challanges Things we like this week includes research from Route, Nielsen's Cross-Platform Campaign Ratings and Stylist's attempts to make their mag in just 24 hours.   Latest blogs   Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.

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