Breaking news from Brand Republic - Google, Eurostar, Ocean Art of Outdoor Awards 2013, Adidas, Sony PS4

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Google shares hit record high despite drop in cost-per-click by Alex Brownsell 18 October 2013, 09:00AM Google's shares hit an all-time high yesterday (17 October), after the brand revealed better-than-expected third quarter results. Eurostar launches 'real life' cross-Channel campaign by Louise Ridley 18 October 2013, 07:53AM Eurostar is launching two "twinned" TV ads on Sunday, one for the UK market, featuring shots of Paris, and a second to target French and Belgian markets, using scenes from London. Ocean Art of Outdoor Awards 2013: judges reveal key to creative success by Laura Howes 18 October 2013, 08:22AM Judges at the 2013 Ocean Art of Outdoor awards have revealed that the key to successful outdoor creative is to keep it simple. Hottest virals: Adidas scores a slam dunk with NBA star Derrick Rose by Gemma Charles 18 October 2013, 08:00AM The latest viral video hits from Adidas, Volvo and FX. Partners Andrew Aldridge picked for RNLI CRM by James Swift 18 October 2013, 09:12AM Partners Andrews Aldridge has been named as the Royal National Lifeboat Institution's CRM agency after a contested pitch. Campaign Viral Chart: Sony PS4 fails to topple Carrie viral by Ben Hall 18 October 2013, 09:00AM Sony's latest games console, the PlayStation 4, has entered the chart this week ahead of its expected release in November. Also in the news Lily Allen's Keane cover touted for next John Lewis Xmas ad by Loulla-Mae Eleftheriou-Smith, 17 October 2013, 12:28PM IAB Engage: Multi-device Amazon customers spend more money by Louise Ridley, 17 October 2013, 01:46PM IAB Engage: YouTube is as big as ITV among 15-34s by Maisie McCabe, 17 October 2013, 01:31PM EE marketing chief Steven Day announces departure by Alex Brownsell, 17 October 2013, 12:30PM Opinion A view from the top by Sir Chris Powell 17 October 2013, 08:00AM The view from the top of the age range is, amazingly, of some sort of "life after advertising". Among many other things that I enjoyed in my agency days was poking my nose into other people's business. A view from the bottom by Charlotte Gunn 17 October 2013, 08:00AM In my last few months of university, alongside the essays on Eliot and Joyce, the Red Bull consumption and the tears at dawn as deadlines grew closer, my class and I began to accept that the period of time after leaving uni would be very shit and ver... From the blogs The curious benefits of augmented reality Gavin Wheeler 17 October 2013, 5:27PM How brands are engaging during National Baking Week Alison Battisby 17 October 2013, 1:24PM Social media Russian roulette within businesses Pooja Sookur 17 October 2013, 11:48AM More... Is customer motivation the key to maximising success? by Gabrielle Lovering, Cohn & Wolfe 17 October 2013, 09:20AM Recognising that consumer participation is vital for social media campaigns, smart brands are using a basic set of "intrinsic motivations" in order to drive long-term customer loyalty. How to make money talk in social media campaigns by Habib Amir, Clarion Communications 16 October 2013, 09:29AM As social media are increasingly being used to drive audiences to buy products and services, brands are able to evaluate their return on investment using five simple tests. Putting online reputation management on front foot by James Thomlinson, Bell Pottinger 15 October 2013, 09:05AM Can you really control what a search engine listing says about a brand? More than you might imagine, as shown by Tesco's handling of the horsemeat crisis, but planning must be in place. Latest jobs Search Executive and Search Manager Recruiter air recruitment Salary £20K-£28K dependent on experience, plus benefits. 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