Conde Nast's British GQ magazine celebrates its 25th anniversary in its December issue , which is reported to be its biggest issue for advertising revenues to-date.
Maxus has lost its long-standing £14 million Mercedes-Benz UK media planning and buying account, after parent company Daimler AG appointed Publicis Groupe after a Europe-wide pitch.
Karmarama has been appointed as the lead agency for Sun-Pat and Hartley's by Hain Daniels, which bought the peanut butter and jam brands from Premier Foods last year.
Colgate's #brushswap promotion, which had to be scrapped after the brand couldn't keep up with consumer demand, has been banned by the ad watchdog for making misleading claims.
Online video that is shared has obvious potential benefits related to campaign reach and impact of message, but only for brands that throw their best at it.
Barclays is thanking far-flung fans of the Premier League in its newest ad. Bartle Bogle Hegarty created the spot, which highlights the bank s sponsorship of the Premiership. The film follows an Arsenal-supporting father and son in Africa, a group of...
Bartle Bogle Hegarty has created a print and online campaign to promote The Guardian s Global Development site. The work uses altered images of first-world landmarks to show the pace of change in developing regions. One execution features an image of...
A new TV ad explains how O2 Tracks customers can listen to Lady Gaga s new album before it goes on sale. VCCP created the spot, which again begins with a dog saying there is always music in his heart. Viewers then see Lady Gaga performing a song from...
No comments:
Post a Comment