Campaign Daily Fix - McCann profits, Epson creative and media reviews, More from Hegarty, Beta acquires Powershift

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News McCann posts near £800k profit for 2012 by James Swift, 10 October 2013, 05:02PM McCann-Erickson London's pre-tax profit was £776,000 for the financial year ending 31 December 2012, giving it an adjusted operating margin of 3%, according to documents filed at Companies House. Epson reviews European creative and media accounts by James Swift, 14 October 2013, 12:40PM Epson, the tech company most known for making printers, is reviewing its European creative and media account as it looks to enter the smartwatch market. Agencies should act more like brands, says John Hegarty by Ben Hall, 14 October 2013, 08:42AM Sir John Hegarty has said agencies should take their own advice and act more like brands, in the latest installation of Campaign's Talking Inspiration series. Beta acquires technology agency Powershift by Louise Ridley, 14 October 2013, 08:00AM Beta, the independent creative agency, has bought Midlands-based technology marketing agency Powershift to strengthen its digital proposition. Maxus boosts EMEA commercial team with Mahoney and Terry by Louise Ridley, 14 October 2013, 08:00AM Maxus has appointed Phil Mahoney, the head of trading at PHD, to the new role of EMEA trading director, and Adrian Terry, the EMEA commercial director of GroupM, as EMEA finance director. Johnnie Walker returns to TV after 50-year hiatus by Gemma Charles, 14 October 2013, 09:00AM Diageo's Johnnie Walker is embarking on its first UK TV campaign for 50 years, as part of the brand's plan to revive the flagging whisky category by attracting a new generation of younger consumers. The Mushroom Bureau hires Kindred ahead of £2.4m push by Nick Renaud-Komiya, 10 October 2013, 01:02PM The Mushroom Bureau, the organisation tasked with promoting fresh cultivated mushrooms in the UK and Ireland, has appointed Kindred to handle its £2.4 million consumer communications programme. The Brooklyn Brothers wins Man U-sponsor Apollo Tyres by Nick Renaud-Komiya, 11 October 2013, 09:08AM The Brooklyn Brothers have been appointed as the global creative agency of Apollo Tyres, which has a three-year sponsorship deal with the Premier League football team Manchester United. 'Excitement and dread' ahead of Media Week Awards 2013 by Ben Hall, 14 October 2013, 12:00PM The Media Week Awards 2013 yet again promises to be the biggest media night of the year, with the annual gala event on track to sell-out this week. Promoted Facebook Connected Campaign of the month: Sky Share by Staff, 27 September 2013, 09:00AM The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook. ________ Latest Work Volvo "the chase" by Forsman & Bodenfors 14 October 2013, 11:14AM Volvo Trucks has released an online video showing one of its trucks being chased down an old street by a herd of bulls. Swedish agency Forsman Bodenfors created the spot, which can be viewed in 360 degrees online. The video was inspired by Spanish ... E.ON "sarah" by DLKW Lowe 14 October 2013, 09:49AM E.ON, one of the big six energy suppliers in the UK, is launching a campaign urging customers to compare their energy usage with other households. DLKW Lowe created the campaign, which comprises two TV spots backed by digital, social PR and direct ex... Renault "rabbits" Publicis London 11 October 2013, 03:58PM Renault has created idents for its 11-week sponsorship of The Jonathan Ross Show, which returns to ITV on 12 October. Publicis London created the idents, which feature animals including a husky, a crane, owls and rabbits. The spots will be backed by ... Also in the News Wonga set to release movie about customers to answer 'loud critics' by Alex Brownsell, 14 October 2013, 11:30AM Google+ users could appear in ads unless they opt out by Loulla-Mae Eleftheriou-Smith, Marketing, 14 October 2013, 10:22AM Sir Martin Sorrell: "PR should be very confident about its future" by Ruth Wyatt, 14 October 2013, 10:00AM Mother appoints Saatchis' Matt Groves as its first operations director by James Swift, 11 October 2013, 10:55AM Karmarama wins Grolsch creative account by Louise Ridley, 11 October 2013, 10:59AM Latest Jobs Account Director - Integrated £40-45k + Benefits, Central London SEO Manager £22000 - £30000 per annum, Warwickshire Senior Interface Developer (Creative Digital Agency) £45000.00 - £60000.00 per annum, City of London Head of PR & Communications £38000 - £60000 per annum, South West England Digital Content Manager c.£38,792 pa inclusive of London allowance, Staines More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.