Marketing Daily - Apple iPad Air launch reinforces brand 'desirability'. Plus Asda, BT and Sir Peter Blake

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Marketing Daily Bulletin , 23rd October 2013

Apple iPad Air launch reinforces brand 'desirability'   Brands fuel 'explosive growth' of Instagram video   Asda admits to not finding it 'easy' to drive loyalty   Sainsbury's censured over claims consumers need not shop around   BT ad banned over misleading Wi-Fi interference message   Content marketing's Ten Commandments   V&A invites children to draw up brief for Sir Peter Blake   Memorial service to be held for Nick Milligan       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Travel brands must use video to tell 'great stories' says YouTube head   The five deadly sins of managing online influencers   The best and worst of Ryanair CEO Michael O'Leary's #GrillMOL Twitter Q&A   Why Land Rover is boosting its investment in experience marketing   JOBS BOARD Digital PR Manager (Travel Brand) , Ultimate Asset£55000 - £60000 per annum + bonus and benefits , London   Comms Account Director- Electronics & FMCG brands- £58K , Ultimate Asset£50000 - £58000 per annum , City of London   Account Manager: Fantastic Integrated / Digital Agency c£30k , Fill Recruitment Ltdc£30k , Central London   account director > TTL BOUTIQUE > AUTOMOTIVE , collectivoto £50k + bens , London   Senior Designer , Dahling LtdUp to £45,000 , Central London

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