Media AM - Facebook, Gossard, Royal Charter on press regulation, Twitter, Apple

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	08th October 2013

Facebook signs up Channel 4 for API tools Channel 4 will be able to measure Facebook engagement around its programmes in real-time after signing up to be the social network's second UK partner for its API tools.     Sophie Anderton turns clock back with Gossard poster campaign Sophie Anderton ensured she captured shoppers' attention in Westfield London last week when she unveiled Gossard's new outdoor campaign, 17 years after she posed for the lingerie brand's iconic 90s posters.     Government poised to reject Royal Charter on press regulation The Government is set to reject the Royal Charter on press regulation proposed by newspaper and magazine publishers, in favour of exploring a version of the Parliament-backed plan, according to reports.     Lady Gaga fans 'unlock' Artpop artwork via Twitter Lady Gaga unveiled the cover of 'Artpop', her fourth studio album, on Clear Channel digital outdoor screens around the world yesterday.     Apple's iTunes Radio will arrive in UK before rival Pandora Apple will reportedly launch its iTunes Radio music streaming service in the UK by early 2014, ahead of rival service Pandora.     Four decades of commercial radio The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.     Weve takes on tech giants in battle of m-commerce The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.     The focus on Price is the strongest sign yet that LinkedIn means business Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.     Tesco kick-starts digital attack with Hudl launch The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.     Why brands have to grasp context-aware advertising through mobile phones I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.     Media industry looks to mobile for future growth The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.     Should media work closer with creative? Some successful recent campaigns have benefited from the two disciplines collaborating closely. By Mark Banham.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.

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