Media AM - Motors.co.uk, Govt, Hearst Magazines UK, WPP, Epson

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	15th October 2013

Motors.co.uk picks Brave and MNC after pitch Motors.co.uk has appointed Brave as its creative agency and MNC as its media agency following a competitive pitch.     Govt centralises 'strategically challenged' comms operation The government plans to strengthen relationships with agencies and rigorously evaluate campaign spending under the new centralised Government Communications Service launched today.     A third read tablet magazines 'cover to cover' Almost one third of consumers read tablet editions of magazines "cover to cover" and few jump around apps using interactive tools, according to research from Hearst Magazines UK released to Media Week today.     WPP buys Chinese digital agency IM2.0 WPP's digital marketing agency VML has bought IM2.0, a Chinese digital advertising and media agency.     Epson reviews European creative and media accounts Epson, the tech company most known for making printers, is reviewing its European creative and media account as it looks to enter the smartwatch market.     As Westminster rails against the Daily Mail, advertisers' silence speaks volumes Don't you just love the Daily Mail? It's not something you always hear on London's media circuit, but the popularity of Lord Rothermere's 117-year-old news brand is irrefutable.     Should Global Radio be forced to offload stations? Some GMG Radio assets may go on sale when the anti-trust process finally draws to a close, Maisie McCabe writes.     Rowe global role key for new-look ZenithOptimedia Ambitious projects have never fazed Belinda Rowe, who is tasked with overhauling ZenithOptimedia's international performance. By Louise Ridley.     Now our official second screen, can TV become our new quiet companion? The next challenge for TV is to see if it can hang on to its prized "second screen" status. The screen we carry around with us and fondle is clearly the first - that's the one we use for shopping and talking to friends, it's the one that knows all our secrets and keeps all our pictures.     Google eyes ad dollars with VideoLab offering The tech giant is helping brands make the most out of video advertising in a partnership with Newcast.     Media owners warned not to get lost in data Consumer data remains a big, if delicate, issue for publishers, Mark Banham discovers at the AOP Autumn Conference.   Latest blogs   Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor

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