Marketing Daily - M&S reveals 'Alice in Wonderland' Christmas campaign teaser. Plus Colgate, Blockbuster and Lyle's

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Marketing Daily Bulletin , 30th October 2013

M&S runs Christmas teaser campaign   Sainsbury's canvasses Twitter as it takes Tesco dispute to court   Colgate #brushswap debacle banned by ad watchdog for misleading claims   Are Paddy Power's high-profile stunts going down well with punters on social media?   Innocent's Richard Reed: "If you have logic and reason on your side, keep going"   Blockbuster returns to administration as digital revival fails   Virgin America singing safety with #VXsafetydance video   Confectionery brands face new pressure at the checkout       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Trend of the day: Social utility   Lyle's pushes seasonal syrup appeal with Halloween edition   Audi's Hugh Fletcher sets out the key attributes of the digital marketer of the future   Lessons for content marketing in a disintermediated world   JOBS BOARD Digital PR Manager (Travel Brand) , Ultimate Asset£55000 - £60000 per annum + bonus and benefits , London   Comms Account Director- Electronics & FMCG brands- £58K , Ultimate Asset£50000 - £58000 per annum , City of London   Account Manager: Fantastic Integrated / Digital Agency c£30k , Fill Recruitment Ltdc£30k , Central London   account director > TTL BOUTIQUE > AUTOMOTIVE , collectivoto £50k + bens , London   Digital Senior Account Manager , Twist Recruitment£30000.00 - £35000.00 per annum , London

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