Latest news | | | | | | Shazam could bring its retail offering, currently being trialled in the US by Gap-owned Old Navy, to the UK as early as next year, according to chairman Andrew Fisher. | | | | | | | Karmarama has picked up the creative account for Grolsch, the lager brand distributed by Molson Coors in the UK, as it switches to a digital and social strategy. | | | | | | | Moneysupermarket.com, the price comparison website, is in the early stages of discussing a CRM brief with agencies. | | | | | | | BT has signed a deal with telecoms firm EE to provide mobile services to its customers. | | | | | | | Mother has hired Matt Groves, Saatchi & Saatchi's director of integration, as its first operations director. | | | | | | | Diageo is set to launch its first ever multi-platform consumer website, thebar.com, to tap into the trend of mixing drinks in the home and drive sales of its spirit brands. | | | | | | | MGM, the Hollywood studio, has shot to the top of the most-shared ad chart this week with an online video promoting its remake of the 1976 film, 'Carrie', starring Chloe Grace Moretz. | | | | Promotion: 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative. Download the report here.
| Also in the news | | | | | | Microchip manufacturer Qualcomm has appointed former Samsung corporate marketing director Andrew Garrihy to act as its European vice president of marketing. | | | | | | | Social video experts Be On evaluate the latest viral campaign from Samsung. | | | | | | | E.ON, one of the big six energy suppliers in the UK, is launching a campaign that urges customers to compare their energy use with other households. | | | | | | | The Conservative Party conference accounted for 59 per cent of Twitter conversation about the three main political party conferences, an MHP social media analysis has shown. | | | | | | | One in three families regularly use smartphones or tablets to talk to each other when they are in the same house, research from Microsoft Advertising has found. | | | | | | | This week research giants Nielsen released new stats that show the power of Twitter when it comes to TV shows. | | | | From the blogs
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