Friday 11 October 2013

Digital AM - Shazam, Grolsh, Moneysupermarket.com, BT, Mother, Diageo

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Digital AM

Latest news

Shazam gears up for UK launch of retail offering being trialled by Gap
Shazam gears up for UK launch of retail offering being trialled by Gap
by Matthew Chapman
11 October 2013, 11:31AM
Shazam could bring its retail offering, currently being trialled in the US by Gap-owned Old Navy, to the UK as early as next year, according to chairman Andrew Fisher.
Karmarama wins Grolsh creative account
Karmarama wins Grolsh creative account
by Louise Ridley
11 October 2013, 10:59AM
Karmarama has picked up the creative account for Grolsch, the lager brand distributed by Molson Coors in the UK, as it switches to a digital and social strategy.
Moneysupermarket.com calls CRM pitch
Moneysupermarket.com calls CRM pitch
by Louise Ridley
11 October 2013, 10:15AM
Moneysupermarket.com, the price comparison website, is in the early stages of discussing a CRM brief with agencies.
BT partners with EE to offer mobile phone packages
BT partners with EE to offer mobile phone packages
by Magda Ibrahim
11 October 2013, 09:19AM
BT has signed a deal with telecoms firm EE to provide mobile services to its customers.
Mother appoints Saatchis' Matt Groves as its first operations director
Mother appoints Saatchis' Matt Groves as its first operations director
by James Swift
11 October 2013, 10:55AM
Mother has hired Matt Groves, Saatchi & Saatchi's director of integration, as its first operations director.
Diageo unveils multi-platform cocktail website
Diageo unveils multi-platform cocktail website
by Gemma Charles
11 October 2013, 09:00AM
Diageo is set to launch its first ever multi-platform consumer website, thebar.com, to tap into the trend of mixing drinks in the home and drive sales of its spirit brands.
Campaign Viral Chart: Carrie remake viral puts MGM on top
Campaign Viral Chart: Carrie remake viral puts MGM on top
by Ben Hall
11 October 2013, 08:34AM
MGM, the Hollywood studio, has shot to the top of the most-shared ad chart this week with an online video promoting its remake of the 1976 film, 'Carrie', starring Chloe Grace Moretz.

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Also in the news
Qualcomm hires former Samsung marketing chief Andrew Garrihy
Qualcomm hires former Samsung marketing chief Andrew Garrihy
by Matthew Chapman
10 October 2013, 12:39PM
Microchip manufacturer Qualcomm has appointed former Samsung corporate marketing director Andrew Garrihy to act as its European vice president of marketing.
Viral review: Samsung's Galaxy Gear Smartwatch is set for success
Viral review: Samsung's Galaxy Gear Smartwatch is set for success
by Be On
11 October 2013, 08:00AM
Social video experts Be On evaluate the latest viral campaign from Samsung.
E.ON urges customers to compare energy use
E.ON urges customers to compare energy use
by James Swift
10 October 2013, 04:02PM
E.ON, one of the big six energy suppliers in the UK, is launching a campaign that urges customers to compare their energy use with other households.
Conservatives dominate party conference Twitter conversation, report shows
Conservatives dominate party conference Twitter conversation, report shows
by Jonathan Tilley
10 October 2013, 05:30PM
The Conservative Party conference accounted for 59 per cent of Twitter conversation about the three main political party conferences, an MHP social media analysis has shown.
Families are turning to tech to communicate, study says
Families are turning to tech to communicate, study says
by Louise Ridley
10 October 2013, 08:00AM
One in three families regularly use smartphones or tablets to talk to each other when they are in the same house, research from Microsoft Advertising has found.
More tweeting about TV than watching
More tweeting about TV than watching
by Matt Smith
10 October 2013, 03:01PM
This week research giants Nielsen released new stats that show the power of Twitter when it comes to TV shows.

From the blogs

The Wall

How the UK Government ignored the most basic law of advertising
Hugh Salmon
11 October 2013, 8:07AM
Instagramers snap more than 21,000 photos for Red Bull extreme diving video
Susan Billinge
10 October 2013, 10:40AM
Viral Trends: Ad agency terrifies coffee shop customers with epic viral horror prank
Chris Quigley
10 October 2013, 10:38AM
Facebook wants us to break out of 'social jail'
Andrew Roberts
10 October 2013, 10:05AM
Lib Dems get big name backers with #whyiamIN social media campaign
Charlotte Henry
09 October 2013, 2:31PM
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