Media AM - Champions League, ESI Media, BT Sport, Capital Xtra, Ferrero

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22nd October 2013

Champions League clips come to Twitter in BSkyB tie-up BSkyB has partnered with Twitter to share real-time clips of Champions League games on the social network, in a bid to promote its coverage of the tournament.     ESI Media appoints head of sponsorship and events Former BSkyB sponsorship controller Dominic de Terville has joined ESI Media as head of sponsorship and events, to bolster the team ahead of the launch of the London Live TV channel next year.     BT Sport achieves audience highs for Newscastle vs Liverpool BT Sport attracted its strongest audience to date for its live football coverage of Newscastle versus Liverpool at the weekend.     Skullcandy becomes first commercial partner of Capital Xtra Skullcandy, the headphone manufacturer, has signed a deal to be the first commercial partner of Global Radio's Capital Xtra station.     Ferrero hires Rocket as part of £72m OMG win Ferrero, which owns Nutella, Kinder Surprise and Tic Tac, has appointed Rocket to its £16 million UK media planning and buying business, unseating the incumbent MEC as part of an international process.     Elek proves the worth of authentic youth culture at Vice Media Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.     When it comes to digital ads, everyone wants to go native Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.     The problem with brands as storytellers is that we've heard it all before The word "cliché" apparently goes back to the days of hot-metal type.     Nurturing talent moves up the media agenda Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.     Is media still an attractive career path? Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.     Programmatic buying remains a hot topic As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.     Things we like: Railway, cross-platforms and 24-hour challanges Things we like this week includes research from Route, Nielsen's Cross-Platform Campaign Ratings and Stylist's attempts to make their mag in just 24 hours.   Latest blogs   Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?

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