| Will Facebook always be number one? | | 11 October 2013, 11:47AM |  One of the most common questions I (and I’m sure, everyone who works in social media) gets asked is, “Will Facebook always be number one?" I think that question says more about the human condition to watch successful things fail than our desire to see Google or Yahoo take the social media crown away from Mr Zuckerberg.
| | | | Why your mobile advertising strategy doesn't work | | 11 October 2013, 11:45AM |  Advertisers need to evaluate how mobile contributes towards their overall business goals if they are to create a coherent strategy that seamlessly engages customers across multiple channels.
Real-time advertising has revolutionised digital display, but advertisers who want to take advantage of the real-time mobile opportunity face challenges. When executed with purpose and meaning, real-time mobile advertising provides a powerful tool to reach customers and engage them in an exciting additional marketing channel. However, the nature of mobile advertising and its differences to other channels forces advertisers to ask fundamental questions such as, whether mobile fits with their product offering and what a mobile channel and mobile marketing can achieve.
| | | | Email marketing: automate to innovate | | 11 October 2013, 11:34AM |  In the second of this series, John discusses how marketers can drastically save time on managing email campaigns, while improving customer experiences.
As a marketer of the 21st century, it's about time you take the next step and enter the world of automation. According to Gartner research, by 2020customers will manage 85% of their relationships without talking to a human. Furthermore, Forrester claims companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Certainly food for thought.
| | | | Instagramers snap more than 21,000 photos for Red Bull extreme diving video | | 10 October 2013, 10:40AM |  Red Bull Cliff Diving, ‘an Instagramer’s view’ Red Bull enlisted four of the UK's top Instagramers last month to take the pictures for a stop motion film about its World Series Diving competition. More than 21,000 photos were taken by @danrubin, @jeera, @chaiwalla and @Finn at the Red Bull Cliff Diving competition in Pembrokeshire in September.
| | | | Viral Trends: Ad agency terrifies coffee shop customers with epic viral horror prank | | 10 October 2013, 10:38AM | 
Scaring the living sh*t out of people is the bottom line of horror movie marketing and Thinkmodo is getting pretty darn good at terrifying public PR stunts! Earlier this year, the viral video agency freaked out beauty salon customers with an elaborate hidden camera prank to promote the release of The Last Exorcism and now it's at it again; this time it's unsuspecting coffee shop patrons getting the prankvertising treatment.
| | | | Facebook wants us to break out of 'social jail' | | 10 October 2013, 10:05AM |  Perhaps suitably Social Media Week kicked off with a servant of the King of social in the form of Ed Couchman Head of UK sales for Facebook. Couchman who used the soapbox (sorry Keynote) to spread the word that (his words) "Facebook is one of the most effective marketing platforms on the planet" clearly Couchman was here to sell but the message he delivered was considered, and whilst self-serving, responsible.
| | | | Lib Dems get big name backers with #whyiamIN social media campaign | | 09 October 2013, 2:31PM |  The debate around Britain’s membership of the European is never far from the surface, and with a Conservative MP trying to get legislation through that will trigger an in or out referendum come 2017, it has been a hot topic in Westminster in recent days and weeks.
| | | | Brands are becoming stagnant in their approaches to social media | | 09 October 2013, 11:55AM |  Social media was supposed to be the exciting one. The new marketing frontier with no boundaries, no rules, immense opportunity and scary repercussions if you got it wrong. How times have changed. For brands it's become the norm. Why are brands playing safe, playing by the rules and sticking to a one answer fits all solution. Why are brands not keeping to the core idea of social media?
| | | | | | | My top ten virals of 2013 (so far) | | 09 October 2013, 8:44AM |  I make it my business to keep up with the best (and most hilarious) virals doing the rounds. It's a hard life.
Here are my top ten videos with more than a million views from the last few months.
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