Media PM - This week's most read

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18th October 2013

Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     'Excitement and dread' ahead of Media Week Awards 2013 The Media Week Awards 2013 yet again promises to be the biggest media night of the year, with the annual gala event on track to sell-out this week.     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     A third read tablet magazines 'cover to cover' Almost one third of consumers read tablet editions of magazines "cover to cover" and few jump around apps using interactive tools, according to research from Hearst Magazines UK released to Media Week today.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Should Global Radio be forced to offload stations? Some GMG Radio assets may go on sale when the anti-trust process finally draws to a close, Maisie McCabe writes.     Elek proves the worth of authentic youth culture at Vice Media Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.     When it comes to digital ads, everyone wants to go native Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.     Nurturing talent moves up the media agenda Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.     Is media still an attractive career path? Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.     Programmatic buying remains a hot topic As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.     The problem with brands as storytellers is that we've heard it all before The word "cliché" apparently goes back to the days of hot-metal type.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.   Account Manager , New Bamboo Negotiable, London EMEA Recruitment Manager , Section:Media Ltd up to £50,000 plus bonus and benifits, Central London Event Sales Executive , Holland & Tisdall Ltd + OTE, East London Ents Account Manager , SYLEX Recruitment £35000 to £45000 per annum, London Comms Account Manager - FMCG Clients- Up to £45k , SYLEX Recruitment £35000 to £45000 per annum, London

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