marketing your business online: Media PM - ZenithOptimedia, GMG Radio, Google, The Knowledge Engineers, YouTube

Thursday, 10 October 2013

Media PM - ZenithOptimedia, GMG Radio, Google, The Knowledge Engineers, YouTube


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	10th October 2013

Rowe global role key for new-look ZenithOptimedia

Ambitious projects have never fazed Belinda Rowe, who is tasked with overhauling ZenithOptimedia's international performance. By Louise Ridley.

Should Global Radio be forced to offload stations?

Some GMG Radio assets may go on sale when the anti-trust process finally draws to a close, Maisie McCabe writes.

Google eyes ad dollars with VideoLab offering

The tech giant is helping brands make the most out of video advertising in a partnership with Newcast.

Haymarket Media Group buys minority stake in The Knowledge Engineers

Haymarket Media Group has signed a strategic partnership with The Knowledge Engineers, the digital training and online consultancy firm, by taking a minority stake in the business.

YouTube beats Facebook and Google to become top youth brand

YouTube has been voted the number one youth brand by 16- to 24-year-olds, beating both Facebook and Google, while Twitter, Red Bull and Spotify fail to make the top 50.

Spotify's BBC Playlister feature goes live

Music streaming service Spotify has partnered up with the BBC's new Playlister site, which allows listeners to "tag" any piece of music they hear on the BBC and listen to it again.

Twitter and Tate Britain win top prizes at Ocean Outdoor's 2013 Art of Outdoor awards

Ocean Outdoor has announced Twitter and Tate Britain as the winners of the 2013 Art of Outdoor awards, its annual competition to celebrate creativity and innovation in outdoor advertising, which it runs in association with Brand Republic.

Now our official second screen, can TV become our new quiet companion?

The next challenge for TV is to see if it can hang on to its prized "second screen" status. The screen we carry around with us and fondle is clearly the first - that's the one we use for shopping and talking to friends, it's the one that knows all our secrets and keeps all our pictures.

Media owners warned not to get lost in data

Consumer data remains a big, if delicate, issue for publishers, Mark Banham discovers at the AOP Autumn Conference.

As Westminster rails against the Daily Mail, advertisers' silence speaks volumes

Don't you just love the Daily Mail? It's not something you always hear on London's media circuit, but the popularity of Lord Rothermere's 117-year-old news brand is irrefutable.

IPC Southbank appoints Rich Sutcliffe as digital development director

IPC Southbank has appointed Rich Sutcliffe, the digital development director at Haymarket Business Media, to the same role.

My Media Week: Clare Hill

This week, Clare Hill, managing director at the Content Marketing Association, gears up for next month's summit and awards bash and welcomes MediaCom as the trade body's first media agency member.

Arena to relocate in attempt to establish 'Havas Village' in UK

Arena, formerly BLM, is moving from its Tottenham Court Road office to sit within sibling agency Havas Media's contemporary office space at 60 St Martin's Lane in the coming weeks.

Facebook will be 'dead in three years' if its data use doesn't change

Advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data, futurist Gerd Leonhard told the Guardian Changing Advertising Summit yesterday.

Email as a broadcast channel

Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?

Condé Nast Traveller targets Chinese consumers in London

Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.

What the death of the mobile long-tail means for agencies

Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.

The TV station, the media buyer, his producer, her programme

TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor

The cookie that killed Santa

With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.