Breaking news from Brand Republic - M&S, Sainsbury's, Colgate, GQ, Maxus

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news M&S runs teaser campaign for Christmas ad by Matthew Chapman 30 October 2013, 09:58AM Marks & Spencer is running a social media campaign to build anticipation for its 'Alice in Wonderland'-themed Christmas ad that revives its 'Magic & Sparkle' strapline and stars Helena Bonham-Carter. Sainsbury's canvasses Twitter as it takes Tesco dispute to court by Matthew Chapman 30 October 2013, 09:05AM Sainsbury's is taking its price comparison dispute with Tesco to court and is canvassing the public's views about the conflict on Twitter using the hashtag #valueofvalues. Colgate #brushswap debacle banned by ad watchdog for misleading claims by Loulla-Mae Eleftheriou-Smith 30 October 2013, 08:40AM Colgate's #brushswap promotion, which had to be scrapped after the brand couldn't keep up with consumer demand, has been banned by the ad watchdog for making misleading claims. GQ editor Dylan Jones celebrates 25 years with his favourite covers by Arif Durrani 30 October 2013, 08:00AM Conde Nast's British GQ magazine celebrates its 25th anniversary in its December issue , which is reported to be its biggest issue for advertising revenues to-date. Maxus loses £14m UK Mercedes account after Euro-wide pitch by Louise Ridley 30 October 2013, 08:00AM Maxus has lost its long-standing £14 million Mercedes-Benz UK media planning and buying account, after parent company Daimler AG appointed Publicis Groupe after a Europe-wide pitch. Also in the news Are Paddy Power's high-profile stunts going down well with punters on social media? by Staff, 30 October 2013, 08:00AM Campaign Big Awards 2013: in pictures by Ben Hall, 29 October 2013, 12:05PM Audi's Hugh Fletcher sets out the key attributes of the digital marketer of the future by Hugh Fletcher, 30 October 2013, 08:25AM Innocent's Richard Reed: "If you have logic and reason on your side, keep going" by Richard Reed, 30 October 2013, 08:01AM Fujitsu hires Mcgarrybowen and Carat by Maisie McCabe, 29 October 2013, 11:26AM Opinion Cards may be 'the key to the mobile marketing universe' by Mel Exon 25 October 2013, 09:00AM For half a decade or more, marketers have been told to expect "the year of mobile" as we watch helpful graphs plot an inexorable path to where X marks the spot: the moment mobile overtakes desktop use globally. Claire Beale: Trends rely on fundamentals by Claire Beale 29 October 2013, 08:00AM I spent a couple of hours this month locked in a hot room with a handful of senior marketers. I've had worse jobs. The topic of discussion was social media. It still mostly is these days, when it's not big data. From the blogs Buffer hacked, but company communicates to save embarrassment Charlotte Henry 29 October 2013, 1:33PM Infographic: 69% of Londoners use their iPhones on the toilet Susan Billinge 29 October 2013, 1:32PM Reflections on IAB Engage Amit Kotecha 29 October 2013, 11:50AM More... Reward your clients this Christmas with Sparkling hampers from M&S! by 28 October 2013, 09:56AM The hamper range at M&S includes a fantastic selection of refined wines and delicious treats. They are the perfect gift for food enthusiasts and wine connoisseurs alike. Achieve brand relevance while minimising risk by Hilary Crossing, Focus PR 25 October 2013, 09:00AM Balancing the brand's DNA with the consumer need is the key to creating attractive, product-focused content. Lessons for content marketing in a disintermediated world by Rebecca Grant, Scott Wilson; Cohn & Wolfe 24 October 2013, 10:00AM How PRs can capitalise on their story-creating instincts to produce memorable and attractive content for brands. Latest jobs Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ CRM Manager Recruiter GoodEgg Digital Salary Circa £55k pro rata Location Central London Senior Digital Producer Recruiter Purple Consultancy Salary £45000 - £50000 per annum Location London Search Executive and Search Manager Recruiter air recruitment Salary £20K-£28K dependent on experience, plus benefits. 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