Monday 21 October 2013

Campaign Daily Fix - Ferrero, Jack Wilshere, Guinness, Weve, RAF and Navy

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Ferrero hires Rocket as part of £72m OMG win
by Louise Ridley,
21 October 2013, 12:18PM
Ferrero hires Rocket as part of £72m OMG win
Ferrero, which owns Nutella, Kinder Surprise and Tic Tac, has appointed Rocket to its £16 million UK media planning and buying business, unseating the incumbent MEC as part of an international process.
Jack Wilshere stars in Weetabix campaign
by Maisie McCabe,
21 October 2013, 12:02PM
Jack Wilshere stars in Weetabix campaign
Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist.
BBDO scoops Guinness in Africa from Saatchis
by Louise Ridley,
21 October 2013, 09:15AM
BBDO scoops Guinness in Africa from Saatchis
Guinness has expanded its relationship with the BBDO to the key African market, moving the continent's creative account from the incumbent Saatchi & Saatchi South Africa.
Mobile is the 'first screen' for half of 18-34s
by Louise Ridley,
21 October 2013, 11:35AM
Mobile is the 'first screen' for half of 18-34s
Mobile is considered the first and most important screen by nearly half of the 18- to 34-year-old demographic, according to research commissioned by Weve.
Engine wins joint RAF and Navy pitch
by James Swift,
21 October 2013, 10:47AM
Engine wins joint RAF and Navy pitch
The Royal Air Force and Royal Navy have appointed Engine to handle their combined advertising account, following a contested pitch.
IPG pre-tax profits down 29% to $77m
by Maisie McCabe,
18 October 2013, 01:07PM
IPG pre-tax profits down 29% to $77m
Interpublic, the owner of McCann Worldwide and UM, has reported pre-tax profit of $77 million (£47.6m) of the third quarter of 2013, down 28.8 per cent year on year after conditions in Europe were "more challenging than had been expected" and the pay...
SB.TV valued at £8m after Miroma investment
by Maisie McCabe,
21 October 2013, 11:11AM
SB.TV valued at £8m after Miroma investment
Miroma Ventures, the investment company led by Marc Boyan, has invested in SB.TV, the online youth broadcaster led by Jamal Edwards, in a deal that values the digital company at £8 million.
Promoted
Private Hear: October 2013
by Staff,
03 October 2013, 08:00AM
Private Hear: October 2013
Featuring work from Moneysupermarket.com, Prostate Cancer UK, Road Safety Scotland, YouView, Blair & Sheridan.

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Also in the News

Tesco combats food waste with end to salad 'bogof' deals
by Ben Bold, 21 October 2013, 09:45AM
Guinness signs 'unique' Jonathan Ross Show ad takeover with ITV
by Gemma Charles, 21 October 2013, 11:17AM
Booking.com runs horror movie 'trailer' to show off its haunted properties
by Matthew Chapman, 21 October 2013, 08:00AM
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