Wednesday, 9 October 2013

Campaign Daily Fix - Beats' Robin Thicke ad escapes ban, Barb appoints Nigel Sharrocks, Home Office ad banned, Carat retains Santander UK media business

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Latest News

Beats' Robin Thicke ad escapes outright ban despite sexist complaints
by Nick Renaud-Komiya,
09 October 2013, 11:32AM
Beats' Robin Thicke ad escapes outright ban despite sexist complaints
The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was "offensive" and "sexist".
Barb appoints Nigel Sharrocks as new chairman
by Arif Durrani,
09 October 2013, 08:30AM
Barb appoints Nigel Sharrocks as new chairman
The Broadcasters' Audience Research Board (Barb) has appointed Nigel Sharrocks as non-executive chairman, succeeding Nigel Walmsley who is stepping down after 11 years.
Home Office 'go home' ad banned
by Maisie McCabe,
09 October 2013, 12:01AM
Home Office 'go home' ad banned
The Home Office's "go home or face arrest" billboard has been banned after the ad watchdog upheld complaints that it was misleading.
Baileys introduces Chocolate Luxe with £10m European push
by James Swift,
08 October 2013, 06:19PM
Baileys introduces Chocolate Luxe with £10m European push
Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink.
American Express partners with TripAdvisor
by Maisie McCabe,
08 October 2013, 08:00PM
American Express partners with TripAdvisor
American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.
Wonga radio ad banned for trivialising high interest loans
by Magda Ibrahim,
09 October 2013, 08:00AM
Wonga radio ad banned for trivialising high interest loans
Pay day loan firm Wonga has been rapped by the Advertising Standards Agency (ASA) over a radio ad promoting the simplicity of taking out a high-interest short term loan.
Carat retains £27m Santander UK media business
by Maisie McCabe,
08 October 2013, 05:25PM
Carat retains £27m Santander UK media business
Santander UK has kept its £27 million media planning and buying account with Carat, after winning a final shoot out against MediaCom.
Promoted
Facebook Connected Campaign of the month: Sky Share
by Staff,
27 September 2013, 09:00AM
Facebook Connected Campaign of the month: Sky Share
The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook.

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Latest Work

Transferwide "fluent in cash" by Creature
09 October 2013, 10:25AM
Transferwide
The money transferring service Transferwise has released a campaign telling people banks charge too much to send money overseas. Creature of London created the outdoor posters, which feature headlines like "daylight robbery" and "fuck" only with cert...
O2 "memories" by VCCP
09 October 2013, 08:45AM
O2
O2 has released a campaign to bring attention to its International SIM, which allows people in the UK to call other countries from 1p a minute. VCCP created the work, which comprises posters designed by artists from Bangladesh, India, Pakistan and Po...
Freedom from Torture "I am Marie" by Other
08 October 2013, 03:45PM
Freedom from Torture
The charity Freedom from Torture has launched its first TV fundraising campaign. Using Sky s targeted technology AdSmart, the spot, created by Other, will only be broadcast to those most likely to give money to the charity. It features a woman descri...

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