Wednesday, 9 October 2013

Digital AM - Tourism Victoria, Mondelez, Robin Thicke, Google, TripAdvisor

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Digital AM

Latest news

Melbourne remote control tourist campaign brings the city to armchair travellers
Melbourne remote control tourist campaign brings the city to armchair travellers
by Magda Ibrahim
09 October 2013, 11:01AM
St Kilda beach and Melbourne's most hedonistic night spots can be explored in Tourism Victoria's interactive digital campaign, which uses social media to control two "tourists" on a trip around the Australian city.
FMCG giants must ape tech firms, says Mondelez's Bonin Bough
FMCG giants must ape tech firms, says Mondelez's Bonin Bough
by Gemma Charles
09 October 2013, 09:00AM
FMCG companies will need to change their cultures and act like big tech players if they are to succeed in a mobile dominated future, according to Bonin Bough, the vice-president of global media and consumer engagement at Mondelez.
Beats' Robin Thicke ad escapes outright ban despite sexist complaints
Beats' Robin Thicke ad escapes outright ban despite sexist complaints
by Nick Renaud-Komiya
09 October 2013, 11:32AM
The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was "offensive" and "sexist".
Google Street View to map 100 heritage sites in India
Google Street View to map 100 heritage sites in India
by Loulla-Mae Eleftheriou-Smith
09 October 2013, 08:34AM
Google's Street View team has soared or, to put it more laterally, trekked around the globe, since developing the technology to go off road last year, and now it's going to India.
Programmatic buying could spawn 'real-time creative'
Programmatic buying could spawn 'real-time creative'
by Louise Ridley
09 October 2013, 08:00AM
Creative agencies will collaborate with programmatic media buying platforms in future to create a "step change" in marketing, a panel told the Guardian Changing Advertising Summit yesterday (8 October).
Specsavers' libel payout to Kevin Pietersen sparks warning to marketers
Specsavers' libel payout to Kevin Pietersen sparks warning to marketers
by Magda Ibrahim
09 October 2013, 09:57AM
Kevin Pietersen, the England cricket batsman, has been awarded libel damages from Specsavers, which ran an ad that suggested he may have tampered with his bat during this year's Ashes series.

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Also in the news
Heinz and Reckitt Benckiser replace Captcha words with interactive games
Heinz and Reckitt Benckiser replace Captcha words with interactive games
by Magda Ibrahim
09 October 2013, 08:55AM
Heinz and Reckitt Benckiser are replacing traditional 'Captcha' authentication boxes with interactive games created by Future Ad Labs.
American Express partners with TripAdvisor
American Express partners with TripAdvisor
by Maisie McCabe
08 October 2013, 08:00PM
American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.
Baileys introduces Chocolate Luxe with £10m European push
Baileys introduces Chocolate Luxe with £10m European push
by James Swift
08 October 2013, 06:19PM
Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink.
Experiential prank gives Carrie film viral edge
Experiential prank gives Carrie film viral edge
by Magda Ibrahim
08 October 2013, 03:15PM
An experiential marketing push for the new 'Carrie' movie based on the best-selling novel by Stephen King, has had almost four million hits on YouTube.
Wearable tech brands forge a valuable league of their own
Wearable tech brands forge a valuable league of their own
by Graham Hales
08 October 2013, 02:49PM
We've witnessed technology go from big and cumbersome to neat and portable. Now things have got so small, we're able to wear our technology, providing unique opportunities and challenges for the brands clamouring for attention in that space.

From the blogs

The Wall

Creativity as an agent of change
Felix Hall
09 October 2013, 10:15AM
Connected cabs: bringing outdoor advertising up to date
Andrew Barnett
09 October 2013, 9:46AM
My top ten virals of 2013 (so far)
Sam Barnett
09 October 2013, 8:44AM
Are brands playing the part?
Jeremy Garner
08 October 2013, 3:55PM
Happy birthday to commercial radio - 40 today
Michael Williamson
08 October 2013, 3:31PM
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