Latest news | |  | | | | | St Kilda beach and Melbourne's most hedonistic night spots can be explored in Tourism Victoria's interactive digital campaign, which uses social media to control two "tourists" on a trip around the Australian city. | | |  | | | | | FMCG companies will need to change their cultures and act like big tech players if they are to succeed in a mobile dominated future, according to Bonin Bough, the vice-president of global media and consumer engagement at Mondelez. | | |  | | | | | The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was "offensive" and "sexist". | | |  | | | | | Google's Street View team has soared or, to put it more laterally, trekked around the globe, since developing the technology to go off road last year, and now it's going to India. | | |  | | | | | Creative agencies will collaborate with programmatic media buying platforms in future to create a "step change" in marketing, a panel told the Guardian Changing Advertising Summit yesterday (8 October). | | |  | | | | | Kevin Pietersen, the England cricket batsman, has been awarded libel damages from Specsavers, which ran an ad that suggested he may have tampered with his bat during this year's Ashes series. | | | |
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Also in the news | |  | | | | | Heinz and Reckitt Benckiser are replacing traditional 'Captcha' authentication boxes with interactive games created by Future Ad Labs. | | |  | | | | | American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers. | | |  | | | | | Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink. | | |  | | | | | An experiential marketing push for the new 'Carrie' movie based on the best-selling novel by Stephen King, has had almost four million hits on YouTube. | | |  | | | | | We've witnessed technology go from big and cumbersome to neat and portable. Now things have got so small, we're able to wear our technology, providing unique opportunities and challenges for the brands clamouring for attention in that space. | | | | From the blogs 
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