| Community managers: the most understated role in marketing | | 16 October 2013, 11:12AM |  A salary doesn't define the importance of role within our industry. Perhaps it should. Perhaps the supply of, so-called, "Community Managers" far outweighs the demand. Not likely. Maybe, the wheels of higher education haven't yet appreciated the current need for skilled, social-savvy, brand ambassadors (for want of better job title!). What is clear, in my view, is that the current situation is not best placed to serve the flood of real-time brand-to-consumer conversations that is needed.
| | | | | | | Consumer driven analytics and hyper-personalisation | | 16 October 2013, 8:30AM |  Consumers are connecting with entertainment in entirely new ways, and the days when one ratings company was able to tap into roughly twenty thousand homes and gain a comprehensive portrait of an audience's viewing habits have disappeared. Audiences are fragmenting across time, across place and across platforms. This has been great for the individual consumer, but has been a challenge for those who measure television and for advertisers.
| | | | | | | Viral Insight: key video trends in the food industry 2013 | | 16 October 2013, 7:30AM |  The food and confectionery industry has become one of the largest sectors in the viral marketing sphere, with companies increasingly using peer influence as a powerful tool to impact on consumer opinion and build long term brand awareness.
| | | | Christmas is coming: how online retailers can prepare | | 15 October 2013, 11:15AM |  Despite it feeling like only yesterday we were packing away our sunglasses and flip flops, retailers are already ringing sleigh bells in the run up to the biggest shopping period of the year. You only have to glance in the department stores to see the construction of the annual Christmas grotto and the Christmas decorations are beginning to pop up.
| | | | The end of pure play retail | | 14 October 2013, 2:00PM |  Bricks and mortar stores will stay in business as long as they reinvent themselves.
This is about combining digital and traditional - rather than either/or – and providing extra services and experiences that online can't provide.
| | | | Google Hummingbird: rewarding high-quality web content | | 14 October 2013, 1:14PM |  An old myth about SEO that still persists is that it’s still about “keyword stuffing” your on-page content, hence the old joke: “An SEO copywriter walks into a bar, pub, public house, hotel, restaurant and orders a beer, lager, wine, whisky, drink”.
| | | | Time pressure is no reason to leave consumer input out of the innovation process | | 14 October 2013, 12:32PM |  "We don't have time to ask consumers; research takes too long for our business."
How often have you heard this? And how much innovation effort is wasted because of a lack of consumer input? Too often, professionals think they don't have the time or assume it can't possibly be meaningful at such short notice.
| | | | Will Facebook always be number one? | | 11 October 2013, 11:47AM |  One of the most common questions I (and I’m sure, everyone who works in social media) gets asked is, “Will Facebook always be number one?" I think that question says more about the human condition to watch successful things fail than our desire to see Google or Yahoo take the social media crown away from Mr Zuckerberg.
| | | | | |
No comments:
Post a Comment